Các chiến dịch đạt giải Grand Prix tại Cannes Lions 2017

Cannes Lions – Liên hoan giải thưởng quảng cáo lớn nhất thế giới đã chính thức khép lại. Hãy cùng Advertising Vietnam điểm qua những chiến dịch đạt giải Grand Prix tại Cannes Lions 2017, giải thưởng cao quy nhất ở tất cả các hạng mục nhé.


Fearless Girl – Glass Grand Prix, Outdoor Grand Prix, PR Grand Prix, Titanium Grand Prix (4 Grand Prix)

Client: State Street Global Advisors
Agency: McCann New York
Production: Craft Worldwide New York / Stuart Weissman Productions New York / Copilot Strategic Music + Sound New York

Với 4 giải Grand Prix và 18 giải Cannes Lions ở các hạng mục, “Fearless girl” trở thành chiến dịch dẫn đầu Cannes Lions 2017.


Boost Your Voice – Integrated Grand Prix, Promo & Activation Grand Prix (2 Grand Prix)

Client: Boost Mobile
Agency: 180LA, Santa Monica
Production: 180LA Santa Monica / the Corner Shop Santa Monica / Therapy Studios Los Angeles / Atomica Music Texas


Meet Graham – Health & Wellness Grand Prix, Cyber Grand Prix (2 Grand Prix)

Client: Transport Accident Commission Victoria
Agency: Clemenger BBDO Melbourne
Production: Flare Productions BBDO Melbourne / Airbag Productions Melbourne

Bạn có thể xem bài phỏng vấn của Advertising Vietnam với anh Chris Catchpole – Executive Creative Director – BBDO Vietnam về chiến dịch này.


Care Counts – Creative Data Grand Prix

Client: Whirlpool
Agency: DigitasLBi, Chicago
Production: Goodstory Films New York / C41 Media New York / Cutters Chicago


Van Gogh Bnb – Creative Effectiveness Grand Prix

Client: Art Institute of Chicago
Agency: Leo Burnett Chicago
Production: Ravenswood Studios Lincolnwood


Aland Index / Baltic Sea Project – Cyber Grand Prix 

Client: The Bank of Åland
Agency: RBK Communication, Stockholm


Did You Mean Mailchimp? – Cyber Grand Prix

Client: Mailchimp
Agency: Droga5, New York / Mailchimp, Atlanta
Production: Resn Wellington / Juco Los Angeles / Brosmind Barcelona


The Unusual Football Field – Design Grand Prix

Client: AP Public Company Limited
Agency: AP Thailand, Bangkok / CJ Worx, Bangkok
Production: Meour Bangkok


Notget VR – Digital Craft Grand Prix 

Client: Björk
Agency: Analog, London / W&N Studio, London
Production: Analog London


Google Home of the Whopper – Direct Grand Prix

Client: Burger King
Agency: David, Miami
Production: Caviar Los Angeles


Beyond Money – Entertainment Grand Prix 

Client: Santander Bank
Agency: MRM//McCann Spain, Madrid
Production: Oxigeno Barcelona


Original Is Never Finished – Entertainment for Music Grand Prix

Client: Adidas Originals
Agency: Johannes Leonardo, New York
Production: Human New York / RSA Films Los Angeles / Egg Films Cape Town / Exile New York / Blacksmith New York


We’re the Superhumans – Film Grand Prix 

Client: Channel 4
Agency: Blink Productions, London / 4Creative, London
Production: Blink Productions London


Territory – Film Craft Grand Prix 

Client: The Blaze (Musician)
Agency: Iconoclast, Culver City
Production: Iconoclast Culver City


The Humanium Metal Initiative – Innovation Grand Prix 

Client: IM Swedish Development Partner
Agency: Åkestam Holst, Stockholm / Great Works, Stockholm


Innovating Saving – Media Grand Prix 

Client: Jet.com
Agency: R/GA, New York
Production: Prettybird Culver City / Biscuit Filmworks New York / 1Stavemachine Brooklyn / Mackcut New York / Nomad Editing Co. New York


The Family Way – Mobile Grand Prix 

Client: Recruit Lifestyle Co., Ltd.
Agency: Dentsu Y&R, Tokyo
Production: Dentsu Y&R Tokyo / Tokyo Tokyo


Hashtag Billboards (campaign) – Outdoor Grand Prix 

Client: Twitter
Agency: Twitter, San Francisco


Burning Stores (campaign) – Print & Publishing Grand Prix 

Client: Burger King
Agency: David, Miami

Print Ad vô cùng độc đáo của Burger King khi để cả nhà hàng chìm trong biển lửa.


The Payphone Bank – Product Design Grand Prix 

Client: Tigo-Une
Agency: Grey Colombia, Bogotá
Production: La Octava Bogotá


Repeat the Punchline – Radio Grand Prix 

Client: KFC
Agency: Ogilvy & Mather Johannesburg


Immunity Charm – Grand Prix for Good (Lions Health festival) 

Client: Ministry of Public Health, Islamic Republic of Afghanistan
Agency: McCann Health, New Delhi / McCann Worldgroup India, Mumbai
Production: McCann Health New Delhi


The Refugee Nation – Grand Prix for Good (Cannes Lions festival) 

Client: Amnesty International
Agency: Ogilvy New York
Production: Asteroide Films Curitiba / Canja Audio Culture Curitiba / Square Pixel Rio De Janeiro

Ngan Phan / Advertising Vietnam
*Nguồn: Adweek