Giải Grand Prix là giải thưởng cao nhất ở liên hoan sáng tạo toàn cầu Cannes được trao cho những chiến dịch xuất sắc, nổi bật và hiệu quả trong từng hạng mục. Năm nay, những chiến dịch về môi trường và xã hội được đánh giá cao và ghi dấu ấn mạnh.

Brand Experience and Activation

Apple, “Today at Apple”
Country: USA

Creative Data

The Times / News U.K. and Ireland, “JFK Unsilenced”
Agencies: Rothco, Accenture Interactive, Screen Scene, CereProc
Country: Ireland

Creative Ecommerce

Microsoft, “Xbox Design Lab Originals: The Fanchise Model”
Agencies: McCann London, Craft Worldwide, Foreal
Country: U.K.

Creative Effectiveness

ITC, “Savlon Healthy Hands Chalk Sticks”
Agency: Ogilvy Mumbai
Country: India

Design

LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.

Digital Craft

Billy Corgan, “Aeronaut Music Experience”
Agencies: Isobar U.S., Viacom
Country: USA

Direct

Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia

Entertainment

KPN, “Evert_45”
Agencies: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Country: The Netherlands

Entertainment: Music

Apple, “Welcome Home”
Agencies: TBWA\Media Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA

Entertainment: Music

Jay-Z and Roc Nation, “Smile”
Agency: Smuggler
Country: USA

Film

P&G, “The Talk”
Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA

Film

P&G / Tide, “It’s a Tide Ad”
Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA

Film Craft

International Committee of the Red Cross, “Hope”
Agencies: Blur Films, Rushmore
Country: Spain

Glass Lion

Essity / Bodyform/Libresse, “#BloodNormal”
Agencies: AMV BBDO, Somesuch, Trim editing, 750mph, The Mill, Framestore
Country: U.K.

Grand Prix for Good

The ALS Association, “Project Revoice”
Agencies: BWM Dentsu, Finch, Rumble Studios, Haystac
Country: Australia

Health and Wellness

Montefiore Health System, “Corazon – Give Your Heart”
Agencies: John X Hannes, Serial Pictures, Exile Editorial, Active Theory, Barking Owl, A52, Harbor Picture Company
Country: USA

Industry Craft

SC Johnson / Kiwi, “Ali”
Agencies: Ogilvy Chicago, Havana1 Productions, Sandro Films, Heritage Auctions, PHD Chicago
Country: USA

Innovation

Colombia Ministry of Communications and Technology, “My Line”
Agencies: MullenLowe SSP3 Bogota
Country: Colombia

Lions Health Grand Prix for Good

Asha EK Hope Foundation, “Blink to Speak”
Agencies: TBWA\India
Country: India

Media

Tesco, “Food Love Stories”
Agencies: Mediacom, BBH London, ITV Creative, Global Radio, Facebook London, JCDecaux
Country: U.K.

Mobile

Reclame Aqui, “Corruption Detector”
Agency: Grey Brazil
Country: Brazil

Outdoor

Comedy Central, “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library”
Agency: 23 Stories X Conde Nast
Country: USA

Outdoor

McDonald’s of Canada, “Follow the Arches”
Agencies: Cossette, Novus Media Canada, OMD Canada
Country: Canada

PR

LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.

Print and Publishing

AB InBev/Budweiser, “Tagwords”
Agencies: Africa, Webcore, Landia, Marla Color Grading, Evil Twin
Country: Brazil

Product Design

“Kingo”
Agencies: Ogilvy Colombia, Kingo Energy, Ogilvy Guatamala, Powell Communications
Country: Colombia

My Nhon / Advertising Vietnam
*Nguồn: Adweek

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