The brand story at DNA Digital. DNA (Deoxyribonucleic acid) is an important element of all living organism. It carries generic information called genes to form up the functions and structure of human being. It's a backbone of everything. As human in digital realm: we breath, we talk, we ask, we think, we desire, we motivate, we wish, we hope and we dream. We can't stop questioning ourselves as human being. That...’s what we love to explore and to inspire others. We were born as digital natives, but we don’t think of technology solely, nor tools, nor trends. We believe great work comes from a great understand of consumer insight and brand’s knowledge. It's in our genes. This is what we believe, this is what we fight to deliver.