ASEAN communications agency Vero debuts consultant training program in Vietnam

The Vero Next Gen. program gives promising young communications talents a chance to take part in world-class consulting through comprehensive mentorship and hands-on experience

Ho Chi Minh City, 26 August 2020 – Award-winning digital marketing, creative, and PR agency Vero is pioneering Vero Next Gen, a new training program for young communication consultants, at its office in Ho Chi Minh City. Beginning in October 2020, Vero will open its doors to the most ambitious and promising young communication talents in Vietnam for a tailor-made training and internship experience. The program, which Vero plans to hold twice annually, is based on the “career kickstart” model, in which young talent are given unique access to mentorship, training, hands-on experiences, and networking.

Vero is a dynamic, fast-growing agency focused on the ASEAN region, with offices in Vietnam, Thailand, Indonesia, and Myanmar, and a roster of major local and international clients including The Estee Lauder Group, WeWork, Visa, Heineken, Samsung, Razer, and Air Asia. It has maintained a presence in Vietnam for over 10 years and opened its first wholly owned Vietnam office in Ho Chi Minh City in 2019.

“As a pure strategic communications consultancy, one hundred percent of Vero’s competitive advantage resides in our capacity to attract and retain the best communication consultants in ASEAN,” said Vero ASEAN Director Raphael Lachkar, who is based Vero’s Vietnam office. “Communication consulting is a job you learn by doing, so we feel it is our responsibility to provide high-quality real-world training to the new generation. With that in mind, we chose to launch the Vero Next Gen. program in Vietnam first due to the country’s exceptional talent pool of ambitious up-and-coming professionals, in order to give them a chance to learn from our team of international consultants who work with some of the most inspiring international brands in Southeast Asia, spanning across all industries.”

Participants in Vero Next Gen will be given the chance to follow Vero’s communication consultants throughout their scope of work – from developing creative communication strategies, to managing media and partners, to counseling internationally leading brands. On top of a monthly allowance, they can expect weekly mentorship sessions with key managers of the Vero team in Vietnam and across the ASEAN region and a one-to-one career counseling session at the end of the program with the agency’s Directors in Vietnam or abroad. The program also places a strong emphasis on providing a hands-on experience: participants will be able to attend all client, media, and influencer conversations, both internal and external – including the kinds of meetings agencies in Vietnam often forbid trainees from attending.

“It has become standard practice among top consulting firms to include junior employees in high-level conversations, and we believe this practice can include our trainees as well. What better way to learn brand consulting than to be there when the core strategies are devised, negotiated, and launched?” Lachkar said.

The Vero Next Gen initiative is supported by leading academic institutions in Vietnam

“RMIT takes pride in providing a comprehensive, industry-leading learning experience to its students in Vietnam, and such experience is partly built upon structured hands-on training like Vero’s Next Gen. initiative.” Said My Phuong Tran, Consultant in Industry Relations for RMIT University Vietnam.

Vero prides itself on its dynamic and inviting work culture, with a collaborative and international atmosphere at the office in bustling Da Kao ward, District 1. The Next Gen program is designed to be an exciting and fast-paced opportunity for recent and near-graduates to seriously take their first steps in the communications industry, with practical experience and meaningful assignments that can have a major impact on their career development.

“This program is neither a competition nor a typical internship,” Lachkar said. “Our purpose is to contribute to the development of the next generation of Vietnamese communications professionals. For that reason, we are structuring Vero Next Gen. around the goals of each participant. Those who want to focus on their specific interests can do so, while those who want to try their hand at different disciplines and responsibilities under the communication consultant framework will have the opportunity to discover their talents. All will get to see what day-to-day life is really like working in an industry-leading communications agency.”

The Vero Next Gen program is designed to be selective, with only the most promising profiles being shortlisted. Vero is seeking applicants who are curious, ambitious, and driven, with a strong will to learn and the ability to organize within a group. They should have excellent interpersonal communication skills and the capacity to work in an international environment using both English and Vietnamese, as well as a minimum of 3 years’ education in a relevant field. Practical work experience in the communications or creative fields is advantageous but not required.

Those interested in applying for the Vero Next Gen program can submit a video CV here or by scanning the QR code below:

The Vero Next Gen program schedule is as follows:
15/09 – Applications close
16/09 – First shortlist released by Vero management
17/09 – 1-1 interviews with shortlisted candidates begin
22/09 – Final cohort revealed
01/10 – Start of the program
31/12 – End of the program

About VERO

Vero is a brand strategy innovator and ranks among the leading agency networks in Southeast Asia. Independent and employee-owned, Vero operates offices in Myanmar, Thailand, Vietnam and Indonesia and manages campaigns in every major market in Southeast Asia. Vero employs close to 100 professionals in the ASEAN region, including strategic planners, PR experts, social community managers, digital advertising consultants, creative professionals, and media relations specialists.

 

• Application Contact:
Le Do
Culture & HRBP
ledothi@vero-asean.com
(+84) 93 177 2091

• Media Contact:
Nhi Chau (Ivy)
Media Engagement Lead
(+84) 339 310 236
Ivy@vero-asean.com