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Spikes Asia announces its 2024 Jury line-up
2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever.
Gerety announces The 2024 Grand Jury
Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award. More than 40 different countries will be represented in the jury to be announced.
Economic instability is causing consumer anxiety: Here’s how brands can foster confidence and trust
With the world still reeling from the impacts of the COVID-19 pandemic, food shortages, geopolitical challenges, and financial fragilities, the path toward global stability remains ambiguous. In Southeast Asia, while the economic outlook seems optimistic, threats to sustainable prosperity loom.
Brand suitability platform Channel Factory expands APAC operations to Vietnam
Channel Factory, the renowned global brand suitability platform for YouTube, is solidifying its presence in the APAC region by establishing business operations in Vietnam. Led by Country Manager Khanh Ngo, the newly established office in Vietnam is poised to serve media agencies and brand direct clients by providing advanced targeting, brand suitability strategies and campaign optimisation solutions.
Theo dõi bởi 2 người
Minh Nguyen
21 Thg 08 2023
0
Embracing the 3rd evolution of influencer marketing
Influencer marketing has undergone various stages of evolution. In the initial phase, brands recognized the potential of collaborating with celebrities to enhance brand visibility. During this stage, marketers aimed to reach the widest volume of audiences. However, influencer marketing still faced several challenges. One of these challenges was the ability to directly attribute influencer marketing spend and activity to business results. Additionally, the expansion of platforms and channels where influencers and creators could grow and engage their followers has made the influencer marketing landscape more complex.
Unlocking marketing potential with Geolocation Data: Strategies & challenges
As a marketer, you understand the importance of reaching your target audience with the right message, at the right time and place. But to achieve this goal, you need to have a comprehensive understanding of your customers' preferences and behaviors. This is where geolocation data comes in handy. By using this data, you can obtain valuable insights into your customers' locations, interests, and responses to your marketing campaigns. Armed with this information, you can tailor your strategies and budget to achieve the best possible results. With geolocation data at your fingertips, you can optimize your marketing efforts, reach your target audience, and drive business growth.
Practice Theory - branding & design agency from Singapore, expands into Vietnam
Practice Theory (PT), an established, award-winning branding and design agency from Singapore, is delighted to announce its official expansion into Vietnam. With a strong focus on brand identity and strategy, PT works with brands and organisations across the region to find their unique voice, place, and purpose. Guided by a global perspective, PT is excited to bring its approach and expertise in branding and design to this vibrant city, with a mission to nurture brands for the Vietnamese and Asian markets.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 15 người
Ivy+Partners
13 Thg 07 2023
0
Vietnam Market Entry: Guide, Strategies, Tips
At AJ Marketing, we've been observing a compelling global trend - the remarkable surge of Vietnam's economy. This captivating country is not just a tourist paradise, but a source of business opportunities. As it rides the wave of economic progress, understanding the nuances of market entry strategies becomes pivotal.
Ivy+Partners joins One Asia PR Group, a one-stop service for PR solutions in Asia
Vietnam PR Consulting Firm Ivy+Partners joins One Asia PR Group, a network of comprehensive PR and marketing service for countries in the Asian-Pacific (APAC) region.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 15 người
Ivy+Partners
22 Thg 05 2023
0
CrowdPharm expands into Asia Pacific via strategic partnership with WeTheBrand
On 5 May 2023, A Press Event: “New Growth Opportunities From Strategic Alliances” was held to announce the alliance between CrowdPharm and WeTheBrand which expands CrowdPharm’s services into Asia Pacific.
Google officially debuted Bard: too cautious or moving a little slowly?
The experimental chatbot from the world's largest search engine, Google, debuted not long after Microsoft's Copilot. On March 21, 2023, Google made a specific version of the Bard chatbot available. This is seen as a response to the technological behemoth's capacity to keep up its competitive edge in AI in the face of several competitors who present new challenges every day.
Quan Dinh H.
Advertising Vietnam
Theo dõi bởi 32 người
Quan Dinh H.
28 Thg 03 2023
0
Case Study: Communication and localization strategy that help Avatar 2 make a mark on every touchpoint with millions of Vietnamese audiences
More than a decade after "the icon of the 3D series" Avatar was launched and created a global fever, in December 2022, part 2 of the blockbuster franchise officially returned to the movie screen with the name Avatar: The Way Of Water.
Digital marketing strategy: 7 things that business owners need to know
Nowadays, the majority of our content consumption takes place in the digital world. To keep up with our reliance on technology, marketing is also going digital. This change requires brands to be present in the digital world. A successful digital presence for your brand requires a solid digital marketing strategy.
Theo dõi bởi 7 người
Michelle Hà Bùi
24 Thg 02 2023
0
ME Group appointed Mr. David - former Managing Director of Insights Division - Kantar Viet Nam as Group CEO
Recently, ME Group has appointed Mr. David Anjoubault as Group CEO. Prior to this role, Mr. David Anjoubault was the former Managing Director of Kantar’s Insights division and the former General Manager of Kantar’s Worldpanel division in Vietnam. He has more than 20 years of working experience at agency side in the marketing industry and is an expert in consumer and market insights.
Gerety announces The 2023 Grand jury
Hà Nguyễn Thị Hải, CEO of VMLY&R Vietnam joins global brand leaders from Philips, Heineken and PepsiCo on next year’s Gerety Awards jury.
Theo dõi bởi 23 người
Huyền Trân
03 Thg 01 2023
0
What tech journalists and bloggers in Southeast Asia are saying about storytelling priorities
A new survey of tech journalists and bloggers conducted by Vero’s data and insights and media relations teams offers several insights that brands, companies, and organizations in Southeast Asia should keep in mind
Theo dõi bởi 4 người
Quynh Anh Nguyen
22 Thg 12 2022
0
GroupM Vietnam is first holding company in Vietnam to be recognised as a Google Marketing Platform DV360 Certified Partner
GroupM, WPP’s media investment group, today announced that GroupM Vietnam has become the first company in Vietnam to become a Display and Video 360 (DV360) Certified Partner.
7 steps towards sustainable brand growth
Saurabh Madan, General Manager, SEA and ANZ, MoEngage shares his opinion on how brands can implement business sustainability plans, such as lowering marketing expenses and encouraging capital-efficient growth.
Theo dõi bởi 1 người
MarketingSEA
15 Thg 11 2022
0
Advertising Vietnam MXH Chia sẻ về quảng cáo
Giấy phép ĐKKD số 0314185496 do Sở KH & ĐT cấp ngày 06/01/2017.
Giấy phép MXH số 398/GP-BTTTT ký ngày 17/09/2020.
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