After raising US$2.7 million in 2021, media network Vietcetera is now rolling out a new line up of podcasts and shows focused on millennials and Gen Z for 2022.
The growing prevalence of social media and OTT platforms opens up unprecedented opportunities for creators to turn content into stable revenue streams. Yet, their attempts at content monetization can meet with certain difficulties.
Vietnam’s digital economy is projected to hit $220 billion in GMV by 2030, placing the country second only to Indonesia in the region. This year, Vietnam’s digital economy is expected to grow by 31% to US$21 billion - bolstered by a 53% YoY growth in e-commerce despite the shrinking online travel market - and hit US$57 billion by 2025. The insights were reported today at the launch of Google, Temasek and Bain & Company’s sixth edition of the e-Conomy Southeast Asia (SEA) Report - Roaring 20’s: The SEA Digital Decade.
First, this is the question you should ask yourself: Do you know your parents? Do you pay attention to their behaviors? What do they like to buy? How much do they spend or what do they do on a daily basis?
With the rise in the number of production houses making SEA a challenging landscape, Vietnam is on its way to stand out as one of the most preferred players.
At the heart of the Influencer Marketing phenomenon comes Yam - an upcoming platform for fans and creators to jump on the bandwagon of trends creating and popularizing. For now, Yam focuses on assisting creators in forming a solid foundation to yield the best results once the app is released.
CREATORY is honored to receive the Best Companies to Work for in Asia Award for the second consecutive time by Business Media International and HR Asia Magazine.
Karex has strengthened its digital footprint in Vietnam and sparked fun and intimacy in the sex-shy country by teaming up with MullenLowe Mishra Vietnam to enhance its social presence.
Spikes Asia Awards 2022 announce the integration of the Tangrams Awards and launch of the Strategy & Effectiveness Spike to recognise the vital link between creativity and marketing effectiveness