On 5th May 2021, WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world.
Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be relevant to other markets and the employees you’re going to hire there. For companies that are planning to enter Vietnam or want to know this market but don’t know where to start, this article is the one for you.
The All I Need’s Global Vanguards Society includes a broad spectrum of creative talent from all over the globe. Though these artists come from all walks of life, they share a sense of self-determination, a game-changing creative approach, and a desire to shake up the system.
On April 19, 2021 in Hanoi, the Organizing Committee of SEA Games 31 and ASEAN Para Games 11 announced that The consulting unit, marketing and sponsoring representative for the Organizing Committee was Vietcontent Joint Stock Company - Vietcontent
To prolong the “fuel” in every project, the 18 Studios team has always created and developed a professional working culture in which stress is minimized. In this article, 18 Studios will reveal their working environment as a Production House.
Throughout the course of mobile phone history, the iPhone and Galaxy are the two most formidable rivals. It has been more than 10 years since the original iPhone’s debut laid the revolutionalized foundations for the modern smartphones we know today.
With the global pandemic that turbocharged the acceleration of digitalisation in Southeast Asia, the Southeast Asian e-commerce industry has been showing massive developments as a result.
Established in 2013, Alien Media is recognizable to the Vietnamese media and advertising industry with many commercial advertising and MV that lately has achieved TOP trending on Youtube.
In the world of advertising production, close-up shots that capture scrupulous details of an item hold power to mesmerize audiences and convey premium production values.
In the fast-moving consumer goods (FMCG) industry, the long-lasting rivalry between two soft drink brands that are known as Coca-Cola and Pepsi has always been a heated topic of discussion for journalists, marketers, and brand managers. So what has both Coca-Cola and Pepsi done to leave a distinctive impression on their brand, despite their similar market shares and depiction of their never-ending rivalry through massive and well-reached marketing campaigns?
Between a successful business and a pool of potential customers is a crossing bridge - made up of countless pieces from all shapes and sizes, ranging from “product" to “marketing". Each piece has its role and characteristic to fulfill. However, to be able to adapt and develop in a multi-faceted market, the bridge itself has to be confronted with relentless volatility and continuous transformation that fits the current situation and thereby stands out from other bridges. Therefore, businesses and companies often turn to agencies since the in-house marketing team does not have enough manpower and specialized knowledge to run a successful advertising campaign. Here are the 8 most common pieces of the puzzle that every newbie needs to know about the agency.
Vietnamese media company Vietcetera Media has raised an undisclosed seed funding in a round led by Japan's Genesia Ventures, a venture capital firm focused on early stage startups in Japan and Southeast Asia.