ASUS - Incredible Is Now

Brand: ASUS

Agency: Mirum Vietnam

Production: Updating

Published/Aired: August 01,2016

Posted: 25/06/2018


The brand approached us to position the brand as a user centric tech company and deliver the reason to believe through product benefits linked back to the global persona. We came up with a new global brand message of “Incredible is now” and created 2 hero product digital videos driving the viewer to a dedicated campaign product page on the ASUS global website.

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Client/brand : ASUS
Agency : Mirum Vietnam