Biti’s for Women Campaign

Brand: Biti's

Agency: Redder Advertising

Production: XC Productions

Published/Aired: March 06,2019

Posted: April 2, 2019


Biti’s for Women campaign to #unstereotype – to address the pressure Vietname women face under “beautiful” manners as being feminine, and sacrificing themselves in a way that was taught by their mothers when they were young girls.

Biti’s call for a change from Vietnamese moms nationwide to nurture their daughters’ self-esteem and self-love, instead of teaching them to sacrifice, to stepback, being soft and other stereotypical behaviors.

Brand : Biti's / Biti's For Women
Creative : Hung Vo, Van Kieu, Huy Vo IO
Production house : XC