Coca-Cola Coffee - Case Study

Brand: Coca-Cola

Agency: Circus Digital

Production: Carnival Entertainment

Published/Aired: September 24,2017

Posted: November 1, 2018


We were asked with launching Coke's new product, Coke Coffee, in a market that is populated with beverages. Instead of trying to creative viral content, we strategically decided to build viral demand. We sold hand-carry Coke Coffee with higher price to raise the demand of Vietnamese consumer.

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Agency : Circus Digital
Production house : Carnival Entertainment