Coca-Cola Coffee - Case Study

Brand: Coca-Cola

Agency: Circus Digital

Production: Carnival Entertainment

Published/Aired: September 24,2017

Posted: November 1, 2018

SHARE
Description

We were asked with launching Coke's new product, Coke Coffee, in a market that is populated with beverages. Instead of trying to creative viral content, we strategically decided to build viral demand. We sold hand-carry Coke Coffee with higher price to raise the demand of Vietnamese consumer.

Submit your work at: http://advertisingvietnam.com/creative-work/

Credits
Agency : Circus Digital
Production house : Carnival Entertainment