KOTEX và câu chuyện phi thường của Hoàng Thùy

Brand: Kotex

Agency: The Purpose Group

Production: PlanA Production

Published/Aired: August 10,2018

Posted: December 10, 2018

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Description

To Inspire "Dare to do the incredible" message, Kotex created the individual story video which uses the real KOL's story. Each video told a story about how KOL faced and overcame socialized labels. After launching the video, the positive sentiment on social media increased by 30% and understanding branded message 17%.

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Credits
Client/Brand : Kotex
Account Management : Nguyen Phuong Ngoc Han, Vo My Van, Vo Tieu Hao, Nguyen Tuong Lan
Creative : Do Manh Nghia, Vu Tuan An, Huynh Thuy Thanh Thuy, Vu Thanh Tu, Cao Thi Ha, Nguyen Tran Minh Nhut
Planning : Hoang Anh, Khanh
Production Company : Plan A
Director : La Zung
Producer : Angel
DOP : Tung Chau
Post Production : Pixel
Offline : Pixel
Online : Pixel
Grading : Pixel
Art : Pixel
PM : Pixel
VFX Design : Pixel
Animation : Pixel
Art Director : Tu Vu