Long Thanh Mooncake Packaging

Brand: Concept Work

Agency: RIO Agency

Production: Concept Work

Published/Aired: June 01,2018

Posted: June 4, 2018


"Long Thanh Mooncake" is a packaging design project implemented by RIO Agency, reminding the spirit of Mid Autumn Festival through the image of traditional Hanoi moon cake. The cakes have distinctive flavor of Hanoi's authentic cuisine and are covered by a modern package showing featured images of old Hanoi's everyday life, in order to honor the long-standing culture of Hanoi people.

These boxes of moon cakes not only are heart-warming gifts to old people who still store beautiful memories of an elegant and exquisit Hanoi, but also help young generation to taste and feel the original flavor of mooncake. So that they can cultivate the awareness of upholding traditional values. Submit your work at: http://advertisingvietnam.com/creative-work/

Agency : RIO Agency
Design : Tuan La
Project Type : Concept
Packaging Contents : Mooncake
Location : Hanoi, Vietnam