PNJ - Golden Happiness

Brand: PNJ

Agency: Mirum Vietnam

Production: Updating

Published/Aired: June 01,2016

Posted: 25/06/2018


PNJ tasked us to increase sales by 50% compared to 2015, and bring them Top-of-Mind awareness when it comes to purchasing wedding jewelry. We created a video series featured 3 milestones of a love journey, supported by a series of Facebook posts. On social media there was a snow ball effect that rapidly created a new social movement within young couples to encourage their in-laws to accept their loves.

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Client/brand : PNJ
Agency : Mirum Vietnam