PNJ - Honoring True Values

Brand: PNJ

Agency: Mirum Vietnam

Production: Updating

Published/Aired: October 01,2015

Posted: 25/06/2018


The business challenge was to define the meaning behind the message “Honoring true values” as: PNJ’s craftsmanship process is inspired by modern Vietnamese woman and their values. We created a TVC illustrated the idea that PNJ jewels honor women’s values and produced a series of prints leveraging several Vietnamese women who have a strong connection with PNJ’s values of independence, success and caring.

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Client/brand : PNJ
Agency : Mirum Vietnam