PNJ - Honoring True Values

The business challenge was to define the meaning behind the message “Honoring true values” as: PNJ’s craftsmanship process is inspired by modern Vietnamese woman and their values. We created a TVC illustrated the idea that PNJ jewels honor women’s values and produced a series of prints leveraging several Vietnamese women who have a strong connection with PNJ’s values of independence, success and caring.

Submit your work at: http://advertisingvietnam.com/creative-work/