Tet Kungfu

Brand: Micoem

Agency: The Secret A

Production: StarVN Studio

Published/Aired: January 06,2019

Posted: 22/05/2019


An old problem with a new expression. We create a cinematic kung-fu film during Tet to address the problem modern women have to face - cooking. It's a traditional ritual in Tet that women have to manage loads of kitchen work during Tet, though should it stay like that forever, is there a way to help women simplify it and thus have more time for themselves, for talking to their children, for taking care of her loved ones?

We first launch the film to stir up the conversation using instant noodles for Tet, highlighting the 7 flavors of the brand. Then concludes with an emotional message for Tet in another platform.

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Client : Micoem
Agency : The Secret A
Creative Director : Chau Chan Quyen
Copywriter : Duong Tran
Account Management : Tran Dang, Hanh Nguyen
Designer : Thanh Bui, Duc Anh
Production House : StarVN