WisePass Explainer

Brand: WisePass

Agency: Unknown

Production: Red Cat Motion

Published/Aired: July 23,2018

Posted: October 2, 2018


Wisepass is a lifestyle subscription based app which allows you to enjoy complimentary perks daily in Hong Kong, Manila, Singapore, Ho Chi Minh, Kuala Lumpur, Jakarta, Bangkok and more. Just simply download the application, let it know your taste and it will suggest you the best places in town each time you want to go out for dinner or enjoy your favorite drinks. We discussed with the client, downloaded the app and enjoyed the experience that the app brings to us to understand Wisepass before suggesting any story direction and art style. In the end, we came up with 3 approaches and proposed 2 art directions for the video. Voice samples were provided by us as well. For the styleframes, The client decided to go with the second approach which is more application focus and less details. The style should evoke the feeling of delight, modern, high-end. Our Art director was very passionate so his input was enormous until we get the right mood and tone.

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Client : Wisepass
Agency : Red Cat Motion
Creative Director : Minh Pham
Art Director : Bi Vo
Project Lead : Minh Huong