Advertising Vietnam is a unique site for advertising, communication, media and for those who love to see kinds of creative stuff. Therefore the criteria for selection in general is to please this audience.
- Inspiring. The work that has good strategic approach, insight, idea or execution inspiring creatives to make progress.
- Impactful. The work that helps brand achieve communication/marketing objective or have an impact on the community.
- Informative. The work that provides marketers useful information for understanding/self-learning/ practising in their future work.