This partnership between Criteo and MediaDonuts will provide the best-in-class performance marketing solutions for Vietnamese brands to deliver growth at scale. MediaDonuts and Criteo will continue to lead the e-commerce landscape, committed at optimizing media strategies and driving profits and sales for retailers and brands.
Vietnam, March 2st 2021 Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a strategic partnership in Vietnam with MediaDonuts, a leading online advertising and technology company. This partnership will provide a unique platform for Criteo to cover broader market segments in this fast-growing country. It further demonstrates Criteo’s commitment to its transformational plans in turning the company’s assets into the world’s leading Commerce Media Platform, a media activation platform for brands, agencies and retailers to optimize their sales and digital advertising returns.
Criteo is expanding and growing in Vietnam through its Ad Sales Partner Program with MediaDonuts. It provides performance marketing solutions which include full funnel marketing solutions aimed at driving profits and sales for retailers and brands. By connecting shoppers to products and services that appeal to them, it delivers performance at scale while working with its Ad Sales Partners. With Criteo leveraging its leading machine learning and AI technologies to provide seamless service to advertisers and brands in the region, it is a win-win partnership between Criteo and MediaDonuts in Vietnam.
Expressing his views on the partnership, Taranjeet Singh, Managing Director of Criteo SEA & India, said “We are glad to announce our first Ad Sales partnership with MediaDonuts in Vietnam, a milestone for Criteo to accelerate our growth and development. This exclusive partnership will help us to expand our coverage in Vietnam. For Criteo, Vietnam is one of the fastest growing markets in SEA. And shoppers in Vietnam have a variety of choices when it comes to e-commerce platforms, millions of products and services to choose from, and multiple devices to engage with and discover. This exclusive partnership is very important for us and we look forward to working with MediaDonuts to better support our clients and agency partners.”
Taranjeet Singh - Managing Director of Criteo SEA & India
Pieter-Jan de Kroon, Managing Partner of MediaDonuts also noted: “the Vietnamese internet economy has reached 14 billion USD in GMV which is expected to grow to 52 billion USD by 2025. MediaDonuts is in Vietnam to provide on ground support to all marketers expecting the best-in-class solutions for their digital media campaigns.
On the partnership with Criteo, de Kroon shared : “we are very excited to represent Criteo in Vietnam, which will help advertisers achieve superior performance at scale. The digital media landscape is evolving fast in Vietnam and we’re seeing a very interesting opportunity, especially in the performance space. Therefore this partnership will be a game-changer for all companies eager to exceed their media and business objectives by implementing sophisticated campaign strategies through the world class technology developed by Criteo .”
Pieter-Jan de Kroon, Managing Partner of MediaDonuts
About Criteo:
Criteo (NASDAQ: CRTO) is the global technology company powering the world's marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 21,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.
For more information, please visit www.criteo.com.
About MediaDonuts:
MediaDonuts is an online advertising and technology company that helps advertisers achieve their performance and branding goals across digital media channels. MediaDonuts connect brands with their respective audiences through exclusive partnerships with fast growing media platforms such as Twitter, Grab, Criteo, TikTok, Tinder, Spotify, Candy Crush and more. MediaDonuts has offices in 12 countries, across EMEA & APAC with headquarters in Belgium and Singapore.
For more information, please visit www.mediadonuts.com.
