Campaign by Happiness Saigon draws attention inviting people to start a conversation about daring traveling experiences abroad in a time where borders remain closed.

Buying a Tuborg has never been this thrilling. You’ll get sweaty hands. Your adrenaline level will spike. Because the moment you open that bottle and you are a winner…. there’s no way back. And you’ll need some serious balls for the adventure that lies ahead.

To add proof to Tuborg’s Open to More message Happiness Saigon and Tuborg partner up to launch the “Escape the Ordinary” under-the-cap promotion, giving five duo’s the adventure of a lifetime with one of five extraordinary journeys including: diving with white sharks in Australia, camping on a volcano in Bali, ziplining in the jungle of Thailand, flying in anti-gravity in Singapore, and ice camping on the world’s deepest lake in Siberia.

The integrated campaign across OOH and digital demonstrates how experiences start with Tuborg. Besides featuring excitingly “threatening” imagery, the campaign assets demonstrate Tuborg’s extraordinary ring pull cap and the extraordinary adventure it can lead to.

  • Shark video:

  • Volcano video:

  • Anti-gravity:

Client: Tuborg
Client: Tuborg Vietnam
VP Marketing: Andrzej Bialasiewicz
Brand Manager: Thanh Nguyen
Brand Manager: Ha Bui
Agency: Happiness, an FCB alliance
Executive Creative Management: Alan Cerutti
Executive Creative Director: Gregory Titeca
Creative Director: Marc Richard Vander Heyden
Concept Provider: Simon Pyson
Concept Provider: Iris Nuyts
Senior Concept Provider: Neena Felizzi Gatdula
Strategic Connectivity planner: Linh Nguyen
Business Director: Son Nguyen
Associate Account Manager: Trieu Dinh
Account Executive: An Nguyen
Head of Copywriting: Phuc Nguyen
Copywriter: Hoang Luu
Design: Trinh Mai
About Happiness Saigon
Happiness Saigon, an FCB alliance, is an award winning creative connectivity agency based in Saigon, Vietnam and Brussels, Belgium. The agency is well-known to design connected brands that trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both. The very multicultural and multitalented crew of Happiness has won numerous awards, including Grand Prix at the Cannes Lions and have signed for Vietnam’s most awarded creative idea with UNICEF #NoFilter. Some of Happiness’ work is even featured in the V&A Museum London.
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Source: Happiness Saigon