Escaping the ordinary starts with a Tuborg

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Buying a Tuborg has never been this thrilling. You’ll get sweaty hands. Your adrenaline level will spike. Because the moment you open that bottle and you are a winner…. there’s no way back. And you’ll need some serious balls for the adventure that lies ahead.

To add proof to Tuborg’s Open to More message Happiness Saigon and Tuborg partner up to launch the “Escape the Ordinary” under-the-cap promotion, giving five duo’s the adventure of a lifetime with one of five extraordinary journeys including: diving with white sharks in Australia, camping on a volcano in Bali, ziplining in the jungle of Thailand, flying in anti-gravity in Singapore, and ice camping on the world’s deepest lake in Siberia.

The integrated campaign across OOH and digital demonstrates how experiences start with Tuborg. Besides featuring excitingly “threatening” imagery, the campaign assets demonstrate Tuborg’s extraordinary ring pull cap and the extraordinary adventure it can lead to.

  • Shark video:

  • Volcano video:

  • Anti-gravity:

Credit:

Client: Tuborg

Client: Tuborg Vietnam

VP Marketing: Andrzej Bialasiewicz

Brand Manager: Thanh Nguyen

Brand Manager: Ha Bui

Agency: Happiness, an FCB alliance

Executive Creative Management: Alan Cerutti

Executive Creative Director: Gregory Titeca

Creative Director: Marc Richard Vander Heyden

Concept Provider: Simon Pyson

Concept Provider: Iris Nuyts

Senior Concept Provider: Neena Felizzi Gatdula

Strategic Connectivity planner: Linh Nguyen

Business Director: Son Nguyen

Associate Account Manager: Trieu Dinh
Account Executive: An Nguyen

Head of Copywriting: Phuc Nguyen

Copywriter: Hoang Luu

Design: Trinh Mai

About Happiness Saigon

Happiness Saigon, an FCB alliance, is an award winning creative connectivity agency based in Saigon, Vietnam and Brussels, Belgium. The agency is well-known to design connected brands that trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both. The very multicultural and multitalented crew of Happiness has won numerous awards, including Grand Prix at the Cannes Lions and have signed for Vietnam’s most awarded creative idea with UNICEF #NoFilter. Some of Happiness’ work is even featured in the V&A Museum London.

Enquiries : info@happiness-saigon.com

Website : www.happiness-saigon.com

Facebook : https://www.facebook.com/happinesssaigon

Source: Happiness Saigon

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