This article is also available in Vietnamese

Happiness Saigon takes the crown at the Asia Pacific Agency of the Year by Market for Vietnam, and brings Vietnam’s first Gold award.

Spikes Asia is APAC’s most prestigious advertising communications festival. The definitive for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific. Every year thousands of entries pour in from across the region, as marketers show off their most effective advertising campaigns - and this year was a good one for Vietnam. Happiness Saigon came home with the accolade of being named Vietnam’s Agency of the Year, after winning the country's first Gold award at the festival, as well as a Silver, 4 Bronzes and 1 Silver Young Spikes for Hoàng Kim Ngọc Bích, Content Provider at Happiness Saigon.

"This recognition is for the expanding creative community in Vietnam who pushes for growth and recognition for their country”, says Son Nguyen, Partner/Business & Operations.


“We are thankful for the talented clients and agencies who push each other upwards. It’s especially a great honor for each of our Happiness teams, anywhere, who embody the fact that creativity means business. This is for them.” say Jazz Tonna and Nichi Gatdula, Partners/Creative.


The agency is continuously bringing in a lot of firsts for Vietnam. Vietnam’s first advertising Grand Prix was brought in by Happiness Saigon with their Lay’s Crispy Subtitles. The same idea was awarded with Vietnam’s first Gold at One Show Asia 2022 as well as Vietnam’s first Gold at Spikes Asia 2022.


Lay’s Crispy Subtitles campaign

“It’s our ambition to make simple, surprising and impactful work and we’re glad to spread happiness all over Vietnam and Asia Pacific. I’m extremely proud to have been part of this journey, and we’re looking forward to the many new ones in the making” says Nhat Qui, Partner/Strategy & Growth.


Nick Stillittano, Creative / Production Director at Happiness Saigon, concludes “Success is great, but it also comes with an expectation. So today, we celebrate, but tomorrow we’re working hard to live up to it again”.