Lecka, a leading healthy & eco-friendly snack brand based in Hanoi, Vietnam, has launched one of Asia’s first charity campaigns where donors can claim a limited number of Non-Fungible Tokens (NFT) of its original Lecka NFT Collection.
In partnership with the Vietnamese NFT Platform Congtroi.org, 40 unique NFTs are available in an auction with a starting price of USDT50 (US Dollar Stablecoin). All proceeds from this campaign will go to the VietSeeds Foundation and the Blue Dragon Children’s Foundation, two charities building the next generation of young leaders in Vietnam.
Blue Dragon Children’s Foundation
“We at Lecka strongly believe in building an offline and online community of people, called #teamlecka, who share our values of healthy, active, and eco-friendly lifestyles”, says Lecka’s Founder - Mr., Markus Gnirck. He states that Lecka fans have now the opportunity to join #teamlecka by collecting the NFTs while supporting a good cause and expressing their identity as part of this exclusive community. Lecka leverages its growing popularity as a healthy snack brand in Southeast Asia where it offers a range of energy bars that only use natural ingredients and bio-based, home compostable packaging.
The #teamlecka NFT Collection consists of three different tiers, Champion (Gold) NFT, Fan (Silver) NFT, and Insider (Bronze) NFT. Each one of the tiers gives the NFT holder specific rights as part of the #teamlecka community and lets them participate in the growth of Lecka.
Starting April 1st, 40 Fan NFTs are available that each represents a unique digital asset, that shows one of the four original Lecka Energy Bar flavors. The Fan NFT gives the owner a right to access the #teamlecka Online Community, a discount code for purchasing Lecka products, access to pre-launch products, and virtual challenges.
Mr. Thắng Phạm, Founder of Cong Troi, believes that “Using NFTs with blockchain technology is a great way to build an exclusive community. We support Lecka on this journey and hope that many more projects will follow this case study”.
This campaign is part of the growing public interest in blockchain technology and cryptocurrencies. Vietnam has one of the highest adoption rates of cryptocurrencies worldwide and it said that 41% of Vietnamese have bought at least one cryptocurrency so far (Source: VNExpress). Lecka hopes to tap into that digital market and provide users with an opportunity to support two Vietnamese charities.
This campaign is also supported by KardiaChain, Ivy+Partners, Blue Dragon Children’s Foundation, and VietSeeds Foundation.
About Lecka
Lecka Vietnam was founded in 2020 by a group of nature and sport-loving trail runners that believe in healthy and eco-friendly lifestyles. Their first product, the Lecka Energy Bar, only uses natural, high-quality Vietnamese ingredients and is packaged in bio-based, home compostable packaging - a first in Asia. Lecka is a certified B Corporation, making it one of the few certified social enterprises in Vietnam. After its initial success in Vietnam, Lecka is now entering more markets in Southeast Asia.
