Ho Chi Minh City, Vietnam - 8 April 2021 - AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, marketers, publishers and business owners, has today announced a partnership with Vietnamese professional football player, Nguyễn Quang Hải, to launch his YouTube channel and support activities on other social media platforms. Quang Hải is currently a midfielder for Hanoi FC and captain for Vietnam’s national football team.
Through AnyCreator, an influencer network and mobile application for influencers, Quang Hải will tap on AnyMind Group’s resources for channel development, content strategy consultation, content protection and distribution on YouTube, Facebook and TikTok.
Football fans are familiar with the image of Quang Hải on the football field, but few people know about his daily life. With this opportunity, Quang Hải is looking to connect more closely with his fans through his official YouTube channel, by featuring content around his daily life including training, interacting with friends, eating and shopping - to bring a new and closer perspective of Quang Hải. His official YouTube channel will be the main platform Quang Hải uses to share more about himself and his daily life.
“This is a space that I’ve wanted to move into for a long time because I want to share more about life with everyone. Through this channel, I am able to open up and interact with fans who have always supported and followed me,” said Quang Hải.
In March, an injury to his knee ligament disrupted his ability to play football. In the first video titled: “Quang Hải’s journey back from injury,” he shares about his difficulties and frustrations about not being able to play. For Quang Hải, his greatest happiness is to play and contribute to his team and fans. He also shares that he always tries his best to recover and come back from injury in the shortest time possible.
With AnyCreator being one of the largest networks for influencers in Asia, AnyMind Group’s offerings in the influencer space have scaled to 13 markets, with AnyCreator providing influencers and content creators in Vietnam and across Asia with a platform and solutions to further grow their own social media channels and brands.
Antony Tran, Head of Creator Growth for AnyMind Group said: “We live in a world where the gap between celebrities and fans is closer now more than ever through social media. We’re on a mission to make every business borderless, and are always striving to provide the best opportunities to help influencers create content and become borderless. With technology, expertise and a large presence across the region, we’re looking to help bring Quang Hải closer to his fans and go global. This collaboration with Quang Hải also marks the growth of our AnyCreator solution in the Vietnamese market.”
In addition to offerings in digital marketing, influencer marketing and publisher monetization, AnyMind Group also provides technology and solutions to support influencers and content creators across Asia, including athletes, musicians, actors, artists and more. Additionally, influencers and content creators can leverage on direct-to-consumer platforms - including cloud manufacturing, e-commerce enablement and logistics - to create and sell their own brand and products.
About Quang Hải
Quang Hai currently plays for Hanoi FC and Vietnam’s national football team. Making a strong impression with his free kick in the Asian U23 tournament in 2018, Quang Hải has gathered many achievements including reaching fourth place in the 2018 Asian Games with the Vietnam Olympics team, and won the AFF Cup in 2018 with the Vietnam national team. Quang Hải also won the Vietnam Golden Ball in 2018 and was the best player in Southeast Asia in 2019. He also helped Hanoi FC reach the regional stages of the AFC Cup in 2019, and helped the Vietnamese national football team keep top spot in the 2022 World Cup qualifiers for Asia.
About AnyMind Group
Founded in April 2016, AnyMind Group is a brand enablement platform that provides individuals and businesses with solutions for brand building, manufacturing, e-commerce and marketing. To date, AnyMind Group has raised funding of US$62.3 million, from investors including (but not limited to) LINE, Mirai Creation Fund, VGI, Japan Post Capital and JAFCO Asia. AnyMind Group has over 800 staff across 17 offices in 13 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India and the United Arab Emirates.
Trần Diệu Linh
Marketing Communication Executive
+84 (0)28 3915 1915