Saigon-Beer-Alcohol-Beverage Corporation (SABECO) held a press conference to officially announce the new product in the Bia Saigon portfolio – Bia Saigon Chill which has been produced with cold filtered technique at -2oC, bringing a refreshing and unique taste.
“-2-degree Chill” with unique technology
Following the success of the previous Bia Saigon brands, the launch of Bia Saigon Chill demonstrates how SABECO understands thoroughly the consumers’ demand and interests. With the exclusive cold filtered technique at the extreme low temperature -2oC, Bia Saigon Chill not only brings the most refreshing and cool taste but also preserves the distinguished aroma of brewer’s yeast.
Besides, the design of Bia Saigon Chill has many breakthroughs, specifically the trendy blue color highlighted by the signature rising dragon. The product has a youthful, stylish look with two versions of the high neck clear glass bottle and tall thin can which makes it differentiated from the brothers Bia Saigon Lager, Bia Saigon Special, and Bia Saigon Export.
Bennett Neo, General Director of SABECO said, “The birth of Bia Saigon Chill, the latest addition to our Bia Saigon family, is an important milestone in our SABECO’s history. It is an extension to our product range and is targeted at enlightened, optimistic and sociable Vietnamese who strives hard in their lives, rising with Vietnam”.
BigDaddy x Bia Saigon Chill: Glad to be “2high”
Showing up at the press conference as a brand ambassador is Big Daddy – a talented rapper who is no stranger to the Vietnamese audience recently. BigDaddy’s strong influence comes from his unique personality, the courage to express his very own style, and shows much dedication to producing music, which is all similar to Bia Saigon Chill’s image.
“In both music and life, I’ve always believed that ‘Life is full of possibilities to discover, so happy to be ‘2high’ like the spirit of Bia Saigon Chill. This is a beer for us, young urban people who are rising, who would refuse to miss any valuable moment to enjoy our life to the fullest. It will no longer be the relaxed, pleasant ‘chill’ feeling that we thought but will be a concept of ‘chill’ full of enthusiasm, leading us to the perfect refreshment”, said BigDaddy.
The refreshing feeling and cool aftertaste of Bia Saigon Chill will awaken all of your senses so that every sip of beer brings instant refreshment. BigDaddy’s music combined with Bia Saigon Chill is expected to create an explosive reaction to excite powerful emotions, “double the fun” for Vietnamese beer lovers, bringing the fulfillment and contentment to your fun parties.
The launch of Bia Saigon Chill has reaffirmed SABECO’s long-term strategy to enhance brand positioning and expand its market with innovative, pioneer products and services, in line with the changing consumer behavior. This is also the evidence for the endless efforts for sustainability and continuation to bring pride to Vietnam.
With 145 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies.
SABECO includes 26 breweries and 10 trading subsidiaries and has a distribution network consisting of 100,000 retailers nationwide. SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Lac Viet, Bia Saigon Gold, and Bia 333.
With a commitment to investing in business development along with sustainable development, SABECO is always striving to create positive changes to enhance the position of the Vietnamese brand, while promoting positive development for the community and Vietnam. Accordingly, our sustainable development strategy focuses on four pillars – Consumption, Conservation, Country, and Culture.
For more information on SABECO, please visit: www.sabeco.com.vn