Per our last article regarding the first three things I always keep in mind as an account: Ownership, Teamwork & People First, this one is about the last three things which are always my compass on how to become a better account person.
Back in the early time that I started my career, I sometimes heard that I only have the general skills for management, which made me upset a lot as I knew that I could do more than just "managing projects & timelines". I then did the scope of other teams in order to prove myself of the ability to do whatever the others can do. It was great, to be honest, but I lost my vision of a leader, which was shown by the fact that no one was on top of the projects, some tasks were missed & issues happened. I then realized how important my responsibility was & it could be a great loss for a ship without the captain.
After that, I always make sure that I have an overview of my clients, my projects, & my team. I was proud as an Account & the better projects outcome, the respect from my teammates even made me prouder.
Now we all know that over-scoping is not so good, should we still do it? Give the pros & cons of this stuff a glance to know.
As many other Seniors have told, we ought to know the knowledge & expertise of our teammates for better guiding & assessing the outcome to satisfy both the Team's dedication desire & the client's demand. But how can we exploit the benefits of over-scoping without bearing the risks from those cons above?
To me, the keyword of solving over-scoping cons is "over". In order not to cause the issues but still getting the pros of over-scoping, setting a limit for your intervention is advised. To be clearer, you should know to which certain level should you do the others' scope & whether your own responsibilities have been fully accomplished. Until then, you are doing a good account.
What differentiates an account & a great account? To me, it is the idea of fulfilling yourself with more values & knowledge.
While I was looking at the different account positions' job descriptions, I realize such minor differences among those written tasks. Then, I took time observing the great seniors around me & figure out that they all share a common activity, which is to learn more knowledge every day & apply those stuff into their works, test, fail & learn from it.
For example, we all know that Account is partly about client relationship management, then, which knowledge & courses can be utilized to offer the added values to the customers & enhance that relationship? Your own company's services expertise knowledge will help you to offer outstanding solutions for your client's concerns, market knowledge will help you to further consult your clients on their next marketing or even business steps, psychologic courses will help you understand your clients much better, etc.
Another instance is project management improvement, as there are manifold tools for managing projects, knowing which tools fit you & your team the most will help you do the job faster & more effectively. I did write about this one in the Article about Tools to manage your tasks as an account. Even though I find Google sheet a great tool, testing other new tools is always of my consideration for better project management.
In a nutshell, what I mean right here is that apart from doing excellently your Job description, a great account is much more than that. Start learning from other departments in your company (planner, creative, media, etc.) & you will soon see good results.
I hope you enjoy reading this sharing series from me. If you find those articles somewhat helpful, comment & let me know your thoughts. It makes my day to know that I bring some good things to others.