Between a successful business and a pool of potential customers is a crossing bridge - made up of countless pieces from all shapes and sizes, ranging from “product" to “marketing". Each piece has its role and characteristic to fulfill. However, to be able to adapt and develop in a multi-faceted market, the bridge itself has to be confronted with relentless volatility and continuous transformation that fits the current situation and thereby stands out from other bridges. Therefore, businesses and companies often turn to agencies since the in-house marketing team does not have enough manpower and specialized knowledge to run a successful advertising campaign. Here are the 8 most common pieces of the puzzle that every newbie needs to know about the agency.