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xolve branding
xolve branding
xolve is a team of creative practitioners with an ever-growing interest in strategy, branding & communication. We help brands thrive in a highly saturated market by crafting clear purposes, captivating visuals and compelling stories.
Nothing is promised to shield you from failures, even when you're a globally established brand. Some brands get off to great starts while others are wobbly from the get-go. So what are the common branding mistakes you should avoid to keep your brands on track at all time?
Last year, Forbes announced Asia’s 50 best big public company, Mobile World Investment, known as Thế Giới Di Động, is the one and only company in Vietnam make the list. If you own a cell phone, chances you at least visit one of its stores and experience their customer services. With hundreds of store spreading across the country, Mobile World is easy to spot with its distinct vibrant yellow. No matter where the location, busy business district or faraway country town, the level of service remains consistently. There are number of reason account for the company’s huge success. One of key factors is how Mobile World keep its brand consistency.
It’s a common misconception to think a logo, name, product or service is a brand. There are many definitions of brand but I think Marty Neumeier explained it best in his book, the Brand Gap: “A brand is a person’s gut feeling about a product, service, or a company.”
The true company with LGBTQ+ community does not end up transforming the traditional logo into rainbow-ish brand identity only. Some of the brands below were going greater lengths to make an impact. This Pride month, we introduce the risk-takers who seeked chances for an unforgettable diversity presentation.