Over the last decade, we’ve watched marketers redefine how they communicate with consumers. From heartwarming to thought-provoking and everything in-between, we’ve seen how incredible digital content drives equally powerful results.
The YouTube Works Awards is developed by Google in partnership with Kantar Global, and organised in partnership with AIM Academy in Vietnam. It celebrates and champions the brilliant minds producing the most innovative and effective campaigns on YouTube. 2020 marks the 2nd year of the awards and it is open for all campaigns that run from 1 March 2019 to 1 April 2020.
- Grand Prix - Best Campaign of the Year
Crowned as the GRAND PRIX, this award recognises the most effective campaign of 2020, and is selected amongst the 7 category winners. The winner demonstrates the most effective, creative, innovative and data-driven work with demonstrable business results on both Brand and Sales.
- Best Tết Campaign
Recognise the most outstanding campaign during Tết season in 2020. The winner should demonstrate the ability to build connections with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment.
- Creative Excellence
Recognise powerful storytelling through creatives. The award looks for a keen understanding of the audience, and an ability to bring a story to life through exceptional copywriting, creative direction, and flawless production.
- Better Together: Brand & YouTube Creator
Recognise where True Magic happens - when strategic and creative collaboration between Brand & Creators fits perfectly to effectively reach the target audience, build relevance through genuine and engaging content to drive positive brand and business results.
- Media Excellence
Recognise the role of media teams in understanding audiences, touch points, and developing strategies to bring campaigns to life. Category winner shows evidence of driving maximum results for every touch points.
- Data-driven Powerhouse
Recognise smart, effective, and consistent use of data to inform understanding of customers, key decisions, strategy and execution of campaigns that speak effectively to those customers.
- Multi-screen Strategy
Recognise campaigns that utilise different video formats seamlessly and effectively across multiple channels.
- Emerging Brand on Digital
Recognise campaigns from emerging brands who are new to YouTube and have achieved significant results from either Brand or Sales, or both. Participants must be new to running YouTube, or have been running on the platform for maximum 1 year.
How it works
Submit your best work to be reviewed by our jury of distinguished industry leaders in two rounds.
There are 7 categories for you to select, with zero submission fee.
Two rounds of marking will select the 7 category winners, each highlighting a different dimension of marketing and showcasing the impact of YouTube on business results.
A Grand Prix will then be awarded to 1 category winner that best demonstrates brilliant results, storytelling and effectiveness.
How to win
Our judges are looking for campaigns that have creatively, strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
- Consider co-writing your submission, collaborations between media and creative agency help to tell the full story.
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
How to enter
Identify one of your most effective YouTube campaigns from 2019 till 1 April 2020, reviewed the Terms & Conditions, and fill out the submission form below. YouTube Works is easy to enter.
Even better, it’s free. If you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
For more information about YouTube Works Awards 2020, please click here.