Last year, Forbes announced Asia’s 50 best big public company, Mobile World Investment, known as Thế Giới Di Động, is the one and only company in Vietnam make the list. If you own a cell phone, chances you at least visit one of its stores and experience their customer services. With hundreds of store spreading across the country, Mobile World is easy to spot with its distinct vibrant yellow. No matter where the location, busy business district or faraway country town, the level of service remains consistently. There are number of reason account for the company’s huge success. One of key factors is how Mobile World keep its brand consistency.
It’s a common misconception to think a logo, name, product or service is a brand. There are many definitions of brand but I think Marty Neumeier explained it best in his book, the Brand Gap: “A brand is a person’s gut feeling about a product, service, or a company.”
The true company with LGBTQ+ community does not end up transforming the traditional logo into rainbow-ish brand identity only. Some of the brands below were going greater lengths to make an impact. This Pride month, we introduce the risk-takers who seeked chances for an unforgettable diversity presentation.
Southeast Asia's (SEA) leading online shopping companion, iPrice Group, announced today it raised US$1.5 million from South Korea-based food tech company, Woowa Brothers. This is the second funding received by the region's top e-commerce aggregator amidst the global pandemic as it works towards a Series C funding round.