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Mindshare Vietnam's CEO: “The separation of the logo into ‘Mind’ and ‘Share’ reflects the true nature of the modern marketing”
Despite the challenges brought by the pandemic, the wave of transformation in the media and advertising industry is still happening. Many businesses have come up with innovations in many aspects - from vision and strategy to brand identity. To join the wave, on December 15, 2021, Mindshare announced a new identity to build a younger and more agile brand image.
Theo dõi bởi 59 người
Tường Minh
15 Thg 01 2022
0
Big news for Vietnam’s music industry: Billboard Music Charts to launch on January 14th
The highly anticipated arrival of the Billboard Music Charts in Vietnam has been announced for the 14th of January 2022.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 7 người
Ivy+Partners
13 Thg 01 2022
0
Advertising platform Adnami enters Vietnam
Danish ad-tech company Adnami has this week announced that it is entering the Vietnamese market. One of the world’s leading providers of high impact advertising, Adnami helps brands and publishers to reach consumers easily through scalable high impact campaigns, traded seamlessly through the leading programmatic media platforms.
Theo dõi bởi 24 người
Thuận Duyên
12 Thg 01 2022
0
Yam Live: Empowering content creators to become independent entrepreneurs
Yam Live is honored to introduce an OTT platform created by Vietnamese people, catering to Viet creators from all walks of life. Yam aims to bring creators closer to their fans, helping them generate stable income and form meaningful relationships with advertisers.
Theo dõi bởi 190 người
Tâm Thương
24 Thg 12 2021
0
OnMic Secures a Seed Round to Accelerate its Audio-streaming Platform 6 Months after Launch
OnMic, a voice-chatting and streaming platform that aims to facilitate authentic socializing experience in Vietnam has recently raised an undisclosed seed round from Touchstone Partners.
Theo dõi bởi 190 người
Tâm Thương
22 Thg 12 2021
0
Marou Celebrates 10 Years Of Sweet Success With ‘Pho’ Chocolate And New Stores
Marou, Vietnam’s first bean-to-bar chocolate company, is marking a significant milestone with a new product and a new store to spread the chocolate joy even further.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 7 người
Ivy+Partners
20 Thg 12 2021
0
“Leave with Pride” campaign: A "sick” leave that fights against people's absurd beliefs about LGBTQ+ community
In fact, in many countries, especially Vietnam, the LGBTQ+ community has always been judged with double standards and considered "sick" people.
Vietcetera will launch up to 20 new podcasts & shows in 2022, aiming to become the leading media company for Gen Z and Millennials in Vietnam
After raising US$2.7 million in 2021, media network Vietcetera is now rolling out a new line up of podcasts and shows focused on millennials and Gen Z for 2022.
Theo dõi bởi 11 người
Ivy Nhi Châu
16 Thg 12 2021
0
How fan-to-creator platform Yam ignites passion to create lasting values
Yam is an OTT video platform with exclusive features tackling the annoying obstacles creators encounter in producing and circulating digital content.
Theo dõi bởi 190 người
Tâm Thương
10 Thg 12 2021
0
Facebook leads all platforms in Vietnam for influencer usage and influencer marketing campaigns
YouTube ranked second for the popularity but experienced a negative year-on-year growth rate
Theo dõi bởi 19 người
AnyMind Group
06 Thg 12 2021
0
AnyMind Group adds Core Web Vitals analytics to AnyManager
Web publishers can now tap on this feature for improvements with user experience
Theo dõi bởi 19 người
AnyMind Group
01 Thg 12 2021
0
AnyMind Group’s AnyManager is awarded the Innovation Award by the Google Certified Publishing Partner Program
Award was conferred at the 2021 GCPP summit
Theo dõi bởi 19 người
AnyMind Group
25 Thg 11 2021
0
Creators struggle with content monetization, while advertisers can’t find the right match. What is missing from the big picture?
The growing prevalence of social media and OTT platforms opens up unprecedented opportunities for creators to turn content into stable revenue streams. Yet, their attempts at content monetization can meet with certain difficulties.
Vietnam’s internet economy projected to become SEA’s second largest by 2030
Vietnam’s digital economy is projected to hit $220 billion in GMV by 2030, placing the country second only to Indonesia in the region. This year, Vietnam’s digital economy is expected to grow by 31% to US$21 billion - bolstered by a 53% YoY growth in e-commerce despite the shrinking online travel market - and hit US$57 billion by 2025. The insights were reported today at the launch of Google, Temasek and Bain & Company’s sixth edition of the e-Conomy Southeast Asia (SEA) Report - Roaring 20’s: The SEA Digital Decade.
Rethinking marketing myths for the Silver Generation in Vietnam
First, this is the question you should ask yourself: Do you know your parents? Do you pay attention to their behaviors? What do they like to buy? How much do they spend or what do they do on a daily basis?
Echo Production House on making Vietnam a preferred choice for regional works
With the rise in the number of production houses making SEA a challenging landscape, Vietnam is on its way to stand out as one of the most preferred players.
Theo dõi bởi 190 người
Tâm Thương
05 Thg 11 2021
0
Fourteen industry leaders from across APAC will help set the region’s benchmark in creative excellence and effectiveness
Spikes Asia has announced the fourteen industry leaders set to judge Asia Pacific’s most prestigious creative communications awards.
Ride the wave of trends in the creator economy
At the heart of the Influencer Marketing phenomenon comes Yam - an upcoming platform for fans and creators to jump on the bandwagon of trends creating and popularizing. For now, Yam focuses on assisting creators in forming a solid foundation to yield the best results once the app is released.
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Tác giả nổi bật
Ngọc Anh
Content Leader | Advertising Vietnam
Lý Tú Nhã
Content Creator | Advertising Vietnam
Kim Ngọc
Content Writer | Advertising Vietnam
Tường Minh
Content Writer | Advertising Vietnam
Novaon Comm
Novaon Comm
Advertising Vietnam MXH Chia sẻ về quảng cáo và truyền thông
Giấy phép ĐKKD số 0314185496 do Sở KH & ĐT cấp ngày 06/01/2017.
Giấy phép MXH số 398/GP-BTTTT ký ngày 17/09/2020.
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