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Maybe You’ve Missed These Vietnamese Influencers For Korean Cosmetic
When it comes to marketing for beauty brands, no other way can beat Influencer marketing at its best. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part.
Theo dõi bởi 2 người
Content writer
11 Thg 01 2021
0
#Longform: In the local and regional market, Echo positions itself as a global boutique Production House
The mission of bringing Vietnam’s services to the SEA region officially began in 2017 when Echo first penetrated the Singaporean market. To succeed in regional-scaled pitches, Echo has to compete with big names from Thailand, Malaysia or the Philippines, who have decades of experience.
Theo dõi bởi 3 người
Trúc Quyên
08 Thg 01 2021
0
The biggest drama in a decade - what do we learn? | Milo vs Ovaltine
Nowadays, advertising drama is no longer strange to every marketing campaign for most businesses. And the conflict between 2 giants in the barley milk products industry, namely Milo and Ovaltine aka Nestle Milo and FrieslandCampina, was the most famous story ever. Before breaking the escalating tension down by elements, shall we take a look at each campaign to have some insight?
Theo dõi bởi 29 người
The API's Tales
06 Thg 01 2021
1
MAY Production - The path of willpower and success brought by a Vietnam TVC production house debunked
The year 2021 marks the 9th year since its establishment, MAY has now become one of the long-established and well-trusted production houses in Vietnam, specializing in TVC production.
Tiktok | The Game of Thrones
“TikTok" is no stranger to young fellows these days - especially when its user community expands its popularity into a plethora of age groups and gender. Foreseeing the prospect of robust development, many brands have taken advantage of this opportunity to utilize TikTok as a tool to promote their product recognition. So, what makes this video-sharing platform so fascinating?
Theo dõi bởi 29 người
The API's Tales
02 Thg 01 2021
0
Hungry Puffs | 1 empty box for 10 full meals
Christmas is the occasion where family members reunite and spend time with each other. It is also at this end-of-year occasion that supplies and food items turn extortionate. Noticing the imminent problem, “Hungry Puffs”, a campaign by Foodbank WA and The Brand Agency, was initiated to ensure the provision of free meals to impoverished children. With just $5 AUD for a cereal box that could ultimately provide 10 free meals, how did they do it?
Theo dõi bởi 29 người
The API's Tales
24 Thg 12 2020
0
Newly hatched chicks | Anchoring Effect
One can say that by offering clients an initial piece of information, they will unconsciously stick to it and form deductive reasoning based on the available information, hence make predictable judgments just exactly like how the marketing strategists have anticipated.
Theo dõi bởi 29 người
The API's Tales
24 Thg 12 2020
0
Campaign "Di de tro ve" | Biti's Hunter
“Di de tro ve”, featuring singer Soobin Hoang Son and the appearance of a novel sub-brand “Biti’s Hunter”, has turned the Internet upside-down and become one of the most popular media campaigns. It also blew up the total revenue by 250% at the end of season 2 and was atop of the Youtube Ads Leader Tet for both 2017 and 2018.
Theo dõi bởi 29 người
The API's Tales
20 Thg 12 2020
0
A trip down memory lane | “Home Is where...”
Fami - an eminent soy milk brand in Vietnam - has probably been engraved into our minds after the remarkable “Home is where…” campaign 5 years ago. During June this year, Huynh Lap’s “O Family” MV has reminisced on this “tagline”, triggering a long-lost memory of the 10x generation.
Theo dõi bởi 29 người
The API's Tales
16 Thg 12 2020
0
Why K-beauty is making it big in Vietnam
Korean beauty industry has proved that itself is not just a phenomenon but an awakening giant. And Vietnamese, despite many differences in culture, climate and living conditions still consider K-beauty products as skin savior ones.
Theo dõi bởi 2 người
Content writer
15 Thg 12 2020
4
#Longform: ME Group, investing in the opportunity to place Vietnam as a leading production hub
The founders of May Production and Echo have teamed up from these incentives to bring unique international standards Production Hub in Vietnam. As a result, ME Group was founded after a final agreement in early 2020.
Black Friday | Unfolding its dark sides
When Black Friday is mentioned, people immediately recall the most jubilant shopping festival that struck the whole planet, particularly in the U.S. However, only a few are aware of the truth - or in other words - the manipulative marketing gimmicks behind Black Friday. Let's join API in unveiling the sneaky tricks behind this enormous retail event!
Theo dõi bởi 29 người
The API's Tales
12 Thg 12 2020
0
UNICEF Turns Motorbikes into Trash Bins in Vietnam
The Motobin Movement uses Ho Chi Minh City’s myriad of motorbikes to help reduce litter in Viet Nam’s largest city
Theo dõi bởi 2 người
Trung Nguyễn
11 Thg 12 2020
0
The Truth Behind #HOWMUCHHAVEYOUCHANGEDCHALLENGE
Are you curious about those hashtags that attracted millions of Facebook users? What is the evidence for saying that Facebook is having its own strategy to accelerate the development of artificial intelligence by testing on its users? What are "benchmark" and "dynabench" and how they relate to A.I technology. All will be answered in this post.
Theo dõi bởi 29 người
The API's Tales
10 Thg 12 2020
0
Wunderman Thompson cracks the code of inspiration in new, global brand study
Wunderman Thompson today launches Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers
Theo dõi bởi 2 người
Trung Nguyễn
09 Thg 12 2020
0
Ginger Shots - Pushing the boundaries of TableTop production in Vietnam
On the grounds that there is a growing domestic demand for high-end TableTop shots and motion control, Ginger Shots has been established as a unique Vietnamese full in-house studio specializing in TableTop.
Experiential Marketing #7: Web-Based Virtual Event | Global Trends - Global Chances
The unpredictable COVID-19 pandemic has made Virtual Event an emerging trend in experiential marketing. The trend is expected to not only help businesses maintain connection with their customers and partners, but also create and seize new chances. With deep understanding of market needs and extensive research, PER-FECTIV has developed a web-based Virtual Event platform that leverages unique features and promisingly brings users outstanding experiences.
Theo dõi bởi 0 người
PER-FECTIV
07 Thg 12 2020
0
Samsung awards VMLY&R Vietnam additional major duties following successful category launch
Vietnam. November 17, 2020. Global brand experience agency, VMLY&R Vietnam, has been awarded a second round of business from Samsung, after successfully launching the brand’s Eco Bubble washing machine in the market.
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Content Creator | Advertising Vietnam
Chin Marketing
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Anh Thư
Content Writer | Advertising Vietnam
Hồng Ân
Content Creator | Advertising Vietnam
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Marketing Executive | SKYPERRY Digital Marketing Agency
Advertising Vietnam MXH Chia sẻ về quảng cáo và truyền thông
Giấy phép ĐKKD số 0314185496 do Sở KH & ĐT cấp ngày 06/01/2017.
Giấy phép MXH số 398/GP-BTTTT ký ngày 17/09/2020.
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