To prolong the “fuel” in every project, the 18 Studios team has always created and developed a professional working culture in which stress is minimized. In this article, 18 Studios will reveal their working environment as a Production House.
Throughout the course of mobile phone history, the iPhone and Galaxy are the two most formidable rivals. It has been more than 10 years since the original iPhone’s debut laid the revolutionalized foundations for the modern smartphones we know today.
In the fast-moving consumer goods (FMCG) industry, the long-lasting rivalry between two soft drink brands that are known as Coca-Cola and Pepsi has always been a heated topic of discussion for journalists, marketers, and brand managers. So what has both Coca-Cola and Pepsi done to leave a distinctive impression on their brand, despite their similar market shares and depiction of their never-ending rivalry through massive and well-reached marketing campaigns?
Between a successful business and a pool of potential customers is a crossing bridge - made up of countless pieces from all shapes and sizes, ranging from “product" to “marketing". Each piece has its role and characteristic to fulfill. However, to be able to adapt and develop in a multi-faceted market, the bridge itself has to be confronted with relentless volatility and continuous transformation that fits the current situation and thereby stands out from other bridges. Therefore, businesses and companies often turn to agencies since the in-house marketing team does not have enough manpower and specialized knowledge to run a successful advertising campaign. Here are the 8 most common pieces of the puzzle that every newbie needs to know about the agency.
Vietnamese media company Vietcetera Media has raised an undisclosed seed funding in a round led by Japan's Genesia Ventures, a venture capital firm focused on early stage startups in Japan and Southeast Asia.
This partnership between Criteo and MediaDonuts will provide the best-in-class performance marketing solutions for Vietnamese brands to deliver growth at scale. MediaDonuts and Criteo will continue to lead the e-commerce landscape, committed at optimizing media strategies and driving profits and sales for retailers and brands.
MullenLowe Mishra has announced the appointment of ex PHD Vietnam senior executive Hung Nguyen as Business Director, choosing to step outside standard practice in the creative agency industry and draw front-end talent from the media and data side of the business.
Alien Media team’s endeavours have been winning customers' hearts and minds with TVC "Sacombank - Visa Infinite" - one of the latest ads with a European style, integrated with newest shooting techniques. The video also featured young businessman Ly Qui Khanh