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Case Study: Communication and localization strategy that help Avatar 2 make a mark on every touchpoint with millions of Vietnamese audiences
More than a decade after "the icon of the 3D series" Avatar was launched and created a global fever, in December 2022, part 2 of the blockbuster franchise officially returned to the movie screen with the name Avatar: The Way Of Water.
Digital marketing strategy: 7 things that business owners need to know
Nowadays, the majority of our content consumption takes place in the digital world. To keep up with our reliance on technology, marketing is also going digital. This change requires brands to be present in the digital world. A successful digital presence for your brand requires a solid digital marketing strategy.
Theo dõi bởi 2 người
Michelle Hà Bùi
24 Thg 02 2023
0
ME Group appointed Mr. David - former Managing Director of Insights Division - Kantar Viet Nam as Group CEO
Recently, ME Group has appointed Mr. David Anjoubault as Group CEO. Prior to this role, Mr. David Anjoubault was the former Managing Director of Kantar’s Insights division and the former General Manager of Kantar’s Worldpanel division in Vietnam. He has more than 20 years of working experience at agency side in the marketing industry and is an expert in consumer and market insights.
Gerety announces The 2023 Grand jury
Hà Nguyễn Thị Hải, CEO of VMLY&R Vietnam joins global brand leaders from Philips, Heineken and PepsiCo on next year’s Gerety Awards jury.
Theo dõi bởi 19 người
Huyền Trân
03 Thg 01 2023
0
What tech journalists and bloggers in Southeast Asia are saying about storytelling priorities
A new survey of tech journalists and bloggers conducted by Vero’s data and insights and media relations teams offers several insights that brands, companies, and organizations in Southeast Asia should keep in mind
Theo dõi bởi 2 người
Quynh Anh Nguyen
22 Thg 12 2022
0
GroupM Vietnam is first holding company in Vietnam to be recognised as a Google Marketing Platform DV360 Certified Partner
GroupM, WPP’s media investment group, today announced that GroupM Vietnam has become the first company in Vietnam to become a Display and Video 360 (DV360) Certified Partner.
7 steps towards sustainable brand growth
Saurabh Madan, General Manager, SEA and ANZ, MoEngage shares his opinion on how brands can implement business sustainability plans, such as lowering marketing expenses and encouraging capital-efficient growth.
Theo dõi bởi 0 người
MarketingSEA
15 Thg 11 2022
0
MoEngage Report: Shoppers in Vietnam rely on mobile push notifications to get updates of new products
The report revealed global key consumer engagement behaviors, including Vietnam through analyzing over 20 billion messages and 4 billion customer interactions to understand the impact of personalization on key metrics
Theo dõi bởi 0 người
MarketingSEA
25 Thg 10 2022
0
Everon appoints VMLY&R for major brand repositioning
Global brand and customer experience agency VMLY&R has been appointed by leading Vietnam fabrics manufacturer Everpia Joint Stock Company, as the strategic brand partner for its flagship mattress and bedding brand, Everon, in Vietnam.
“Cheers to small wins”: Ivy+Partners celebrates 1st anniversary
Ivy+Partners PR Consulting Agency celebrated its first-anniversary party at the Détour Restaurant on August 5th, 2022, marking its incredible milestones in terms of business scale, human resources, and corporate culture. Present at the event were the talented team behind the PR consulting agency, partners, customers, and the media.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 14 người
Ivy+Partners
16 Thg 08 2022
0
Leveraging the power of Conversational Marketing, Vietnam Agency wins Meta Agency of the Year 2022
On August 3rd, 2022, Meta announced the Business Messaging: Agency of the Year 2022 Award. In which, Novaon Ads - a member of Novaon Digital was honored to be Vietnam's first company successfully achieved the prize.
Networld Asia Group lauches a full-service communications ecosystem
Networld Asia Group proudly announces the launch of their full-service communications ecosystem comprising of best-in-class agencies in the field of marketing communications and e-commerce to comprehensively meet the fast-changing marketing needs of brands in Vietnam and Singapore markets. Networld Asia's communications ecosystem comprises of 6 key companies: Brancher.X, a market-leading data-driven media agency; The Meaningful Agency (TMA), a creative agency with purpose-at-its-core; RED Communications, a PR & media relations agency with deep expertise in Health & Wellness; Networld Publishing, a content creation company; Networld Solutions, an Ad-tech & Mar-tech company; and MayBi, an E-Commerce incubator with its own viable High-Street fashion label.
AnyMind Group begins next-generation commerce move for publishers with the launch of AnyManager GAMES
AnyManager now provides web publishers with the ability to easily implement HTML5 games on their sites
Theo dõi bởi 27 người
AnyMind Group
05 Thg 08 2022
0
Havas Group re-establishes in Vietnam with new leadership at helm
In a move to further strengthen its Together strategy to accelerate integration and provide a seamless, agile service for clients, Havas Group has res-established its fully owned village operations in Vietnam, with Alexandre Sompheng taking the helm as Group CEO.
Ivy+Partners Affirms Commitment to Providing Pro Bono Support
Ivy+Partners PR Consulting Agency pledges its full commitment to support pro bono projects at least once every quarter.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 14 người
Ivy+Partners
15 Thg 07 2022
0
Nestlé Vietnam Hands Media and eCommerce Duties to GroupM OpenMind Team
Nestlé Vietnam has concluded one of the largest account reviews in Vietnam, moving its media and eCommerce accounts to OpenMind – a dedicated Nestlé team operated by GroupM.
Connecting & Launching Event “Social Impact Art and Film Festival” (SIFA Festival)
On July 3rd, 2022, the Social Impact Arts and Film Festival from Canada (SIFA Festival) with the goal of promoting and recognizing the creative work of artists, filmmakers, photographers, non-profit organizations in raising awareness of social issues around the world, were held in Ho Chi Minh City, under the support of UniAction.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 14 người
Ivy+Partners
04 Thg 07 2022
0
Ascend Vietnam Ventures surpasses US$50M target, investing in diverse founders building global startups in Vietnam
VIETNAM, June 28, 2022 - Ascend Vietnam Ventures announced that it has exceeded its US$50M target for its flagship early-stage venture capital fund, AVV Alpha. Led by Mr. Binh Tran and Mr. Eddie Thai, the fund is seeking the next wave of globally iconic startups emerging from Vietnam.
Ivy+Partners
Ivy+Partners PR Consulting Agency
Theo dõi bởi 14 người
Ivy+Partners
30 Thg 06 2022
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