When it comes to marketing for beauty brands, no other way can beat Influencer marketing at its best. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part.
The mission of bringing Vietnam’s services to the SEA region officially began in 2017 when Echo first penetrated the Singaporean market. To succeed in regional-scaled pitches, Echo has to compete with big names from Thailand, Malaysia or the Philippines, who have decades of experience.
Nowadays, advertising drama is no longer strange to every marketing campaign for most businesses. And the conflict between 2 giants in the barley milk products industry, namely Milo and Ovaltine aka Nestle Milo and FrieslandCampina, was the most famous story ever.
Before breaking the escalating tension down by elements, shall we take a look at each campaign to have some insight?
“TikTok" is no stranger to young fellows these days - especially when its user community expands its popularity into a plethora of age groups and gender. Foreseeing the prospect of robust development, many brands have taken advantage of this opportunity to utilize TikTok as a tool to promote their product recognition. So, what makes this video-sharing platform so fascinating?
Christmas is the occasion where family members reunite and spend time with each other. It is also at this end-of-year occasion that supplies and food items turn extortionate. Noticing the imminent problem, “Hungry Puffs”, a campaign by Foodbank WA and The Brand Agency, was initiated to ensure the provision of free meals to impoverished children. With just $5 AUD for a cereal box that could ultimately provide 10 free meals, how did they do it?
One can say that by offering clients an initial piece of information, they will unconsciously stick to it and form deductive reasoning based on the available information, hence make predictable judgments just exactly like how the marketing strategists have anticipated.
“Di de tro ve”, featuring singer Soobin Hoang Son and the appearance of a novel sub-brand “Biti’s Hunter”, has turned the Internet upside-down and become one of the most popular media campaigns. It also blew up the total revenue by 250% at the end of season 2 and was atop of the Youtube Ads Leader Tet for both 2017 and 2018.
Fami - an eminent soy milk brand in Vietnam - has probably been engraved into our minds after the remarkable “Home is where…” campaign 5 years ago. During June this year, Huynh Lap’s “O Family” MV has reminisced on this “tagline”, triggering a long-lost memory of the 10x generation.
Korean beauty industry has proved that itself is not just a phenomenon but an awakening giant. And Vietnamese, despite many differences in culture, climate and living conditions still consider K-beauty products as skin savior ones.
The founders of May Production and Echo have teamed up from these incentives to bring unique international standards Production Hub in Vietnam. As a result, ME Group was founded after a final agreement in early 2020.
When Black Friday is mentioned, people immediately recall the most jubilant shopping festival that struck the whole planet, particularly in the U.S. However, only a few are aware of the truth - or in other words - the manipulative marketing gimmicks behind Black Friday. Let's join API in unveiling the sneaky tricks behind this enormous retail event!
Are you curious about those hashtags that attracted millions of Facebook users? What is the evidence for saying that Facebook is having its own strategy to accelerate the development of artificial intelligence by testing on its users? What are "benchmark" and "dynabench" and how they relate to A.I technology. All will be answered in this post.
Wunderman Thompson today launches Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers
On the grounds that there is a growing domestic demand for high-end TableTop shots and motion control, Ginger Shots has been established as a unique Vietnamese full in-house studio specializing in TableTop.
The unpredictable COVID-19 pandemic has made Virtual Event an emerging trend in experiential marketing. The trend is expected to not only help businesses maintain connection with their customers and partners, but also create and seize new chances.
With deep understanding of market needs and extensive research, PER-FECTIV has developed a web-based Virtual Event platform that leverages unique features and promisingly brings users outstanding experiences.
Vietnam. November 17, 2020. Global brand experience agency, VMLY&R Vietnam, has been awarded a second round of business from Samsung, after successfully launching the brand’s Eco Bubble washing machine in the market.