Despite the challenges brought by the pandemic, the wave of transformation in the media and advertising industry is still happening. Many businesses have come up with innovations in many aspects - from vision and strategy to brand identity. To join the wave, on December 15, 2021, Mindshare announced a new identity to build a younger and more agile brand image.
Danish ad-tech company Adnami has this week announced that it is entering the Vietnamese market. One of the world’s leading providers of high impact advertising, Adnami helps brands and publishers to reach consumers easily through scalable high impact campaigns, traded seamlessly through the leading programmatic media platforms.
Yam Live is honored to introduce an OTT platform created by Vietnamese people, catering to Viet creators from all walks of life. Yam aims to bring creators closer to their fans, helping them generate stable income and form meaningful relationships with advertisers.
The growing prevalence of social media and OTT platforms opens up unprecedented opportunities for creators to turn content into stable revenue streams. Yet, their attempts at content monetization can meet with certain difficulties.
Vietnam’s digital economy is projected to hit $220 billion in GMV by 2030, placing the country second only to Indonesia in the region. This year, Vietnam’s digital economy is expected to grow by 31% to US$21 billion - bolstered by a 53% YoY growth in e-commerce despite the shrinking online travel market - and hit US$57 billion by 2025. The insights were reported today at the launch of Google, Temasek and Bain & Company’s sixth edition of the e-Conomy Southeast Asia (SEA) Report - Roaring 20’s: The SEA Digital Decade.
First, this is the question you should ask yourself: Do you know your parents? Do you pay attention to their behaviors? What do they like to buy? How much do they spend or what do they do on a daily basis?
At the heart of the Influencer Marketing phenomenon comes Yam - an upcoming platform for fans and creators to jump on the bandwagon of trends creating and popularizing. For now, Yam focuses on assisting creators in forming a solid foundation to yield the best results once the app is released.