ABOUT US:
We are a young and ambitious group of agencies with a mix of international and local talents. The diversity of the team members’ unique backgrounds, skills, and achievements bring a blend of global best practices and deep cultural understanding, which enhances campaign effectiveness.
INNOVATIVE CAMPAIGNS & CASE STUDIES:
LG Brand Campaign
Leveraging the story of “BELIEVE IN BETTER” & consolidating LG Corporate brand role as a companion to Vietnamese via National Pride, In 2022, we keep LG’s companion role in Vietnamese life and ladder the story “Believe in better” up to “Better Us, Better Vietnam” via strategic timing “SEA Games”.
LG | Brand campaign 2022 "Đồng lòng toả sáng, Rạng ngời Việt Nam"
The outstanding results of LG Brand Campaign “ĐỒNG LÒNG TOẢ SÁNG, RẠNG NGỜI VIỆT NAM”
PONNIE PRODUCT LAUNCHING
PONNIE | Cheese-filled Ponnie Sausage Launching 2020
GRABFOOD “TRĂM QUÁN TRỨ DANH, XỨNG DANH ĐẤT CẢNG”
Hai Phong has been one of the most potential markets for a long time. However, GrabFood has not cracked it so far. In this campaign, GrabFood's mission is to become more locally relevant and win local love of Hai Phong.
Tapping into the desire of local merchants to win local love, GrabFood realized that even if everyone loves Hai Phong cuisine, those creators - the merchants are under-appreciated meanwhile their stories of making and living everyday with cuisine is also pride-worthy.
GrabFood makes the merchants’ stories to be well-known and widely-recognized via traditional format: Outdoor Prints.
TIKTOK FILM FESTIVAL
To highlight Tiktok as a high quality & trusted entertainment platform, we leverage TikTok Film Festival as an annual platform with participation from young film makers.
Deep dive into the family story that the audience all feel related, which is the understanding between each member in the family. We make it widespread through:
Awake people of authentic Vietnamese family value: The heart will accept everything the mind says NO. That’s why “Love always says YES”.
Highlight TikTok iconic vertical format as a long term Film contest platform, and encourage young filmmakers to deep dive life story via unique perspectives.