This article is also available in Vietnamese.
Recent years have witnessed a trend where more TV Commercials are getting serviced by production houses beyond borders. Not only do these overseas collaborations offer businesses a more comprehensive range of options, but also greater cost efficiency and more diverse perspectives.
With the rise in the number of production houses making SEA a challenging landscape, Vietnam is on its way to stand out as one of the most preferred players.
“We look to Vietnam once in a while for its cost-effectiveness and locations. But in recent years, the standards there have gone up to a really high level”, Daniel Ho, Executive Producer of Prodigious Singapore observed.
Indeed, it is safe to say that the production industry in Vietnam has been growing steadily in recent years, constantly coming up with innovative solutions to optimize the working process and enhance its quality.
Production reliability is one of the most attractive factors for any TV Commercial Production. Assisted by up-to-date technology and solid experience, some Production Houses in Vietnam are able to compete with the main players in the region.
“I have been amazed how the Vietnam production industry has been growing slowly but solidly in the past years. We have seen suppliers getting more professional in their dealings, crew getting more training, and equipment getting more updated. The quality of output has been improving significantly both from storytelling to aesthetics.”, shared Sarah Sayas-Tolentino, Director for Production, BBIC AMA Region, P&G commented. “And it’s not anymore just the foreign directors who are contributing but there is an emerging tribe of local directors who have shown they can deliver quality films too”.
Vietnam’s unique scenery and its world-renowned tourist attractions also offer rich diversity in shooting locations, from long sandy beaches to pristine rain forests, from mountainous areas to bustling metropolitans. Imbued with cultural values and aesthetics, commercials produced in Vietnam are truly unparalleled.
A multinational / multi-lingual collaboration between Korean Air, Echo and Pandora Films Australia
Final words
After years of applying “agility” as their core philosophy, Echo’s now stretches beyond borders to foster new global collaboration opportunities. Echo leverages the strengths of Vietnam’s production industry while taking action to overcome existing challenges, making Vietnam a go-to option in the SEA region with remote shooting as the new normal.
Hiền Phương / Advertising Vietnam
