GroupM, WPP’s media investment group, today announced that GroupM Vietnam has become the first company in Vietnam to become a Display and Video 360 (DV360) Certified Partner.
Acquiring the Display and Video 360 (DV360) certification from the Google Marketing Platform partner program in 2022, GroupM Vietnam will be the first media holding company in Vietnam to receive this certification and be recognised by Google for its proficiency in implementing advanced solutions in programmatic advertising. On the heels of Australia and Singapore, Vietnam is the third market in the GroupM APAC network that has acquired this certification.
With this Google Marketing Platform recognition, GroupM Vietnam is poised to continue setting new benchmarks for clients in outcome-driven planning and optimisation – powered by GroupM Nexus’ cross-channel performance platform which boasts the most advanced digital activation solutions across search, social, AI, and programmatic, including the outcome media specialist Xaxis.
Tomasz Kuisz, Head of GM Nexus & Chief Product Officer at GroupM Vietnam, said, “We are delighted and honored to be the first media holding company in Vietnam to be granted this recognition from Google. It has been a year-long, difficult process as this status can only be achieved through a series of challenging, multilevel processes to demonstrate our expertise in the field. But the hard work of our GroupM colleagues have paid off and we can’t wait to bring new value to the table for our clients.”
The Google Marketing Platform partners programme allows brands to recognize quality marketing partners that have met rigorous standards vetted by Google. To be certified, GroupM had to qualify for three requirements including product exams, a project samples phase, and an interview process.
With the DV360 certification, GroupM Vietnam is officially recognized as a trusted partner in programmatic media strategy, planning, buying, trafficking, measurement, and optimization across Display and Video 360.
Himanshu Shekhar, CEO of GroupM Vietnam, said, “Vietnam is emerging as one of the biggest markets in Southeast Asia with a growing digital audience. We are always striving to be pioneers in digital and through this certification, we look forward to bringing an enhanced programmatic expertise and operation to Vietnam and the region. This will also pave the way for us to elevate clients from the traditional space into the digital sphere, and enhance our work with clients of the future”.
