This article is also available in Vietnamese.
It is as clear as day that Rap music is one of the biggest and notable trends in commercial production last year. Regardless of product categories, a wide range of Vietnamese brands and agencies did not miss out on this opportunity to surf on the trend, resulting in more than 20 music rap TVCs for the 2021 Tet campaign alone.
In this article, Advertising Vietnam is going to take a closer look at the profound impacts this music genre has left on the TVC production industry from the perspective of MAY Production - a leading player in Vietnamese production field.
2020 has been a booming year for Vietnamese music industry in general and Rap genre in particular due to the national phenomenon TV show Rap Viet. Particularly, before Rap Viet, there were just some underground rap artists with various national hits under their belts, like Den Vau, JustaTee, Karik, Binz, etc. stepping out into the mainstream territory.
Viral TVC Pepsi - “Khong Gi Can Buoc Ban Ve Nha”
Regardless of both excitement and disputes from the public over the prominence of Rap commercials, the heat of this music temporarily gives no sign of cooling down. When a new season of Rap Viet is around the corner, together with the subsequent trends and music movements still yet to discover, there are seemingly many rooms left for the production house to play with.
With the well-prepared resources and their accumulated experience in previous projects, MAY Production is looking forward to exciting new inspirations for their production. Stay tuned for more disruptive works from MAY Production in upcoming time!
Truc Quyen | Advertising Vietnam
