This article is also available in Vietnamese.
The SEA region has long been a fertile playground for numerous advertising and production companies. However, the “quality over quantity” principle has set extremely strict penetration barriers allowing only a handful of local players to enter this attractive field.
Echo Production House is among a few of these who get the chance to exhibit its production ability and core values to both the local and regional markets.
In 2007, Echo Production House was founded by Yann Williot and Lien Dang in Ho Chi Minh City. Their goal was to become a Global Boutique Production House! As well as focusing on domestic areas, Echo expanded its market to Singapore in 2017. Here they could offer the best support for agencies & production houses in SEA, who are searching for reliable partners to shoot in Vietnam.
Since then, the brains behind this team have been seamlessly delivering TVCs, digital videos and production services in both local and regional markets.
Echo’s agility helps them adapt to overcome difficult obstacles that come their way. This is considered as a survival kit in the advertising and production industry. Now that trendspotting and multicultural communication are indispensable, this concept creates an agile backbone for disrupted ideas and executions to flourish. In this Covid-19 era, the production ability in fluctuations across various environments is even more pivotal.
After years of applying “agility” as their core philosophy, Echo’s reach now stretches beyond Vietnam boundaries to become a preferential production house in the SEA area.
From Regional works:
The mission of bringing Vietnam’s services to the SEA region officially began in 2017 when Echo first penetrated the Singaporean market. To succeed in regional-scaled pitches, Echo has to compete with big names from Thailand, Malaysia or the Philippines, who have decades of experience.
However, the good thing about regional jobs is that their pre-production stage is usually longer compared to the local ones. Thus, Echo can have more time for anticipating up-coming schedules and organizing their team properly, resulting in a higher standard of film production!
These include Publicis Groupe Singapore, with whom Echo produces high-quality commercial projects for P&G’s regional office.
A cut from a collaboration of work between Echo - Saatchi & Saatchi Singapore for Downy Regional
This commercial was an appreciation of Vietnamese woman’s values in a TVC called “Ariel Hero” aired on International Women's Day - by Echo and Saatchi & Saatchi Singapore
Back to Local works:
This is attributed to their meticulous selection of projects and a thorough command of both local and regional markets’ production process.
As a result, although their main direction in the past few years is to focus on providing production services on the regional scale, it is noticeable that Echo has been well sustaining their position as a reliable and qualified brand in the Vietnamese production industry for more than a decade.
Echo - a production house starts small, then constantly proves its positive impacts in regional and local markets. With its strengths, from their agile way of working to the priority on smooth communication and transparency, Echo has created a story that speaks for its own brand name:
“A small frog brings big echoes to the world.”
Trúc Quyên / Advertising Vietnam
