MEC is an award winning global full service GroupM media agency of the WPP group. MEC has offices in 84 countries and is one of the largest media services agency in the world. In Vietnam, MEC is working with some of the most successful local and multinational companies to provide advisory, planning and execution for media services. Being an award winning media agency and leveraging on its track record of launching and growing brands in Vietnam, MEC is partnering with Advertising Vietnam to share its learning and experiences in the Vietnam market. The partnership will have a series of articles updating the readers with the media challenges facing business in Vietnam and the approach some of the successful companies are adopting to navigate through these challenges. The Advertising Vietnam readers can share their own challenges and successes and ask any questions related to media and marketing. We will be more than happy to respond to the readers’ comments.