Whole Earth Brands appoints RED2 Digital as agency of record for Asia Pacific

Must Read

FALCON Agency joins YOOSE and the new vBase Digital Alliance

Singapore, October 29th, 2020 Singapore-based digital agency FALCON makes a bold move to get even stronger and more efficient. The...

Tangrams Strategy & Effectiveness Awards announces the 2021 Jury Presidents

The Asia-Pacific accolade for strategy and effectiveness, Tangrams Awards announces four Jury Presidents to head the Effectiveness, Data &...

Emerging Consumer Behavior Shifts: Six Ways Food & Beverage Innovation Is Evolving In The Face Of Covid-19

ADM has identified six emerging behavioral changes that will power innovation and growth in the months ahead. “Consumers’ attitudes, priorities...

RED2 Digital has been appointed as Whole Earth Brands’ agency of record for their key Asia Pacific markets of Australia & New Zealand, Thailand and the Philippines. RED2 has been tasked with leading the company’s digital marketing activity system, including creative development, digital media planning and buying, eCommerce off-platform content, SEM, SEO, paid social, and influencer partnerships. RED2’s appointment came about following a competitive pitch.

Whole Earth Brands has been recently listed on NASDAQ, and is a leading global player in the zero/ low calorie sugar replacement category, with leadership positions in major markets in Asia Pacific. Their flagship brands include Equal, Whole Earth, Naturals and Pure Via. The company is focused on driving category penetration, and acceleration of natural and plant-based sweeteners as more consumers seek out smart ways to stay healthy and lose weight.

Shreyas Subbaraya, Regional Marketing Director of Whole Earth Brands, said, “We see immense potential for the sugar replacement category, and are leveraging our strong brands, breakthrough innovation, and agile execution to fuel the growth. We have also forayed into select strategic adjacencies, offering better-for-you products to delight more consumers with our flagship brands.”

He added, “In today’s hyper connected world, consumers are seeking out trending innovation that will help them lead a healthy lifestyle. This has become all the more important as we gradually evolve from the pandemic this year. Impactful creative and investing in the right digital mediums and partnerships is of key importance to drive brand growth. Southeast Asia, in particular, is a hotbed of eCommerce, and we are making great strides in this channel. It is a pleasure to be working with RED2 Digital, to take our flagship brands to the next level.”

Luke Janich, CEO of RED2, added, “Whole Earth Brands’ team truly values the power of digital marketing. They’re ambitious, results-focused and driven to achieve best-in-class work, which is where an agency like ours thrives. Whether it’s supporting their social media activity or optimizing their search, we’re excited to be building their brands and driving growth.”

Luke Janich
CEO, RED2
T: +65 9139 7755
E: lukejanich@red2digital.com

Source: RED2

Latest News

FALCON Agency joins YOOSE and the new vBase Digital Alliance

Singapore, October 29th, 2020 Singapore-based digital agency FALCON makes a bold move to get even stronger and more efficient. The...

Tangrams Strategy & Effectiveness Awards announces the 2021 Jury Presidents

The Asia-Pacific accolade for strategy and effectiveness, Tangrams Awards announces four Jury Presidents to head the Effectiveness, Data & Analytics, Digital Strategy, eCommerce and...

Emerging Consumer Behavior Shifts: Six Ways Food & Beverage Innovation Is Evolving In The Face Of Covid-19

ADM has identified six emerging behavioral changes that will power innovation and growth in the months ahead. “Consumers’ attitudes, priorities and behaviors are shifting significantly,”...

Thankyou Launches Bold Initiative to Help End Extreme Poverty by Seeking Partnership from Competitors P&G and Unilever

The Australian consumer products company is asking for people around the globe to join their movement to flip consumerism and change the world Australia-based...

Happiness Saigon Continues to Drive Change Launching as a Creative Consultancy Agency

After years of creative work serving some of the world’s most well-known brands, the Creative Connectivity Agency Happiness Saigon was awarded the ‘Creative Agency...
English

EnglishContent

We know that many of you are expats, that why Advertising Vietnam has established a new English site to provide expats working in Vietnam the latest advertising/creative industry news. Unfortunately, not all content from our site has been available in English yet but we try our best to consistently keep it updated. If you have any content/articles relating to new advertising campaigns, creative work, agency news, brand news, and press releases, feel free to share with us. The English content will be published in our site without any fee.