The question for marketers then becomes “is it a good idea for brands to invest in creative content when COVID-19 continues to be the talk-of-the-town?
2020 will be historical, brands and agencies are in for a ride. We are in a global recession, and companies operating in Vietnam for the first time in a long time are facing the need to overcome this.
YouTube reportedly plans to launch a shortform video-sharing feature inside its mobile app by the end of 2020 in an attempt to make a dent in the surging popularity and impact of TikTok.
The Tuborg Open campaign, in its 3rd year in Vietnam, strongly expressed the message “Open and experience” by bringing a whole new musical project to young people who dare to be different.
The Case Study published on Facebook for Business talks about the collaboration between the project Tiki Goes With Vietnamese Stars and Facebook solutions, contributing to positive business deliverables for new products from Maybelline.
The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets
Recently, the evil virus has been raging over the border of 196 countries and territories around the world with a rapid increase in infected cases and terrifying death.
In 2019, Saigon-Beer-Alcohol-Beverage Corporation (SABECO) marked an important milestone as Bia Saigon Lager was first honored in international contests.
Over the last decade, we’ve watched marketers redefine how they communicate with consumers. From heartwarming to thought-provoking and everything in-between, we’ve seen how incredible digital content drives equally powerful results.
Learn more about the spending behaviour and preferences of Southeast Asia’s online shoppers, and the opportunities and challenges brands face in reaching them.
2019 is a pivotal year for the entire e-commerce industry in Vietnam when there are specific signs that the market is gradually becoming more mature in many aspects.
Zendesk Chat sees 40 percent year-on-year growth of completed chat interactions globally, with the team now expanding its role to drive development of the new, innovative agent workspace.
Southeast Asia’s largest super app Grab announced that it has appointed MediaDonuts, a digital media and ads technology company operating across EMEA and APAC, as an official sales partner for Grab’s advertising business unit, GrabAds,in the Philippines, Thailand and Vietnam.